Middle East & Africa Connected Tv Market Size & Outlook

The connected tv market in Middle East & Africa is expected to reach a projected revenue of US$ 27.8 million by 2030. A compound annual growth rate of 13.5% is expected of Middle East & Africa connected tv market from 2025 to 2030.
Revenue, 2024 (US$M)
$13.5
Forecast, 2030 (US$M)
$27.8
CAGR, 2025 - 2030
13.5%
Report Coverage
Middle East & Africa

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Middle East & Africa connected tv market, 2018-2030 (US$M)

Middle East & Africa connected tv market, 2018-2030 (US$M)

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MEA connected tv market highlights

  • The MEA connected tv market generated a revenue of USD 13.5 million in 2024.
  • The market is expected to grow at a CAGR of 13.5% from 2025 to 2030.
  • In terms of segment, 30 to 50 inches was the largest revenue generating screen size in 2024.
  • Above 70 inches is the most lucrative screen size segment registering the fastest growth during the forecast period.
  • Country-wise, UAE is expected to register the highest CAGR from 2025 to 2030.


MEA data book summary

Market revenue in 2024USD 13.5 million
Market revenue in 2030USD 27.8 million
Growth rate13.5% (CAGR from 2025 to 2030)
Largest segment30 to 50 inches
Fastest growing segmentAbove 70 inches
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLess than 30 inches, 30 to 50 inches, 50 to 70 inches, Above 70 inches


Other key industry trends

  • In terms of revenue, MEA region accounted for 5.1% of the global connected tv market in 2024.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 222.5 million by 2030.

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Connected TV Market Companies

Name Profile # Employees HQ Website
Samsung Electronics View profile 10001+ Seoul, Seoul-t'ukpyolsi, South Korea, Asia https://www.samsung.com/
TCL Technology View profile 10001+ Guangdong, Jilin, China, Asia https://www.tcl.com
Sharp Electronics Corporation View profile - - -
Panasonic Corporation View profile - - -
Roku View profile 1001-5000 Los Gatos, California, United States, North America https://www.roku.com
VIZIO View profile 501-1000 Irvine, California, United States, North America http://vizio.com
Philips View profile 10001+ Amsterdam, Noord-Holland, The Netherlands, Europe https://www.usa.philips.com
Haier View profile 10001+ Qingdao Shi, Shandong, China, Asia http://haier.com/in
Hisense Home Appliances Group Co Ltd Class H View profile 56240 No 148 Connaught Road West, Room 3101-3105, Singga Commercial Centre, Hong kong, Hong Kong, 528303 https://hxjd.hisense.cn
LG Electronics Inc ADR View profile 35111 Twin Tower 128, Yeoui-daero, Yeongdeungpo-gu, Seoul, Korea, Republic of, 07336 https://www.lge.co.kr
Xiaomi Corp Class B View profile 33627 Anningzhuang Road, Xiaomi Campus, Haidian District, Beijing, China, People's Republic of https://www.mi.com
Sony Group Corp View profile 113000 7-1, Konan 1-Chome, Minato-ku, Tokyo, Japan, 108-0075 https://www.sony.com

Middle East & Africa connected tv market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to connected tv market will help companies and investors design strategic landscapes.


30 to 50 inches was the largest segment with a revenue share of 62.22% in 2024. Horizon Databook has segmented the Middle East & Africa connected tv market based on less than 30 inches, 30 to 50 inches, 50 to 70 inches, above 70 inches covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of Middle East & Africa connected tv market databook

  • Our clientele includes a mix of connected tv market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa connected tv market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa connected tv market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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MEA connected tv market size, by country, 2018-2030 (US$M)

Middle East & Africa Connected TV Market Outlook Share, 2024 & 2030 (US$M)

MEA connected tv market size, by country, 2018-2030 (US$M)

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