Global Connected Tv Market Size & Outlook, 2025-2030
Global connected tv market, 2018-2030 (US$M)
Related Markets
Global connected tv market highlights
- The global connected tv market generated a revenue of USD 267.1 million in 2024 and is expected to reach USD 529.6 million by 2030.
- The market is expected to grow at a CAGR (2025 - 2030) of 12.8% by 2030.
- In terms of segment, 30 to 50 inches accounted for a revenue of USD 164.7 million in 2024.
- Above 70 inches is the most lucrative screen size segment registering the fastest growth during the forecast period.
- In terms of region, Asia Pacific was the largest revenue generating market in 2024.
- Country-wise, India is expected to register the highest CAGR from 2025 to 2030.
Global data book summary
| Market revenue in 2024 | USD 267.1 million |
| Market revenue in 2030 | USD 529.6 million |
| Growth rate | 12.8% (CAGR from 2025 to 2030) |
| Largest segment | 30 to 50 inches |
| Fastest growing segment | Above 70 inches |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Less than 30 inches, 30 to 50 inches, 50 to 70 inches, Above 70 inches |
Other key industry trends
- In terms of revenue, the North America accounted for 29.9% of the global connected tv market in 2024.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, India is the fastest growing regional market and is projected to reach USD 44.7 million by 2030.
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Connected TV Market Scope
Connected TV Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Samsung Electronics | View profile | 10001+ | Seoul, Seoul-t'ukpyolsi, South Korea, Asia | https://www.samsung.com/ |
| TCL Technology | View profile | 10001+ | Guangdong, Jilin, China, Asia | https://www.tcl.com |
| Sharp Electronics Corporation | View profile | - | - | - |
| Panasonic Corporation | View profile | - | - | - |
| Roku | View profile | 1001-5000 | Los Gatos, California, United States, North America | https://www.roku.com |
| VIZIO | View profile | 501-1000 | Irvine, California, United States, North America | http://vizio.com |
| Philips | View profile | 10001+ | Amsterdam, Noord-Holland, The Netherlands, Europe | https://www.usa.philips.com |
| Haier | View profile | 10001+ | Qingdao Shi, Shandong, China, Asia | http://haier.com/in |
| Hisense Home Appliances Group Co Ltd Class H | View profile | 56240 | No 148 Connaught Road West, Room 3101-3105, Singga Commercial Centre, Hong kong, Hong Kong, 528303 | https://hxjd.hisense.cn |
| LG Electronics Inc ADR | View profile | 35111 | Twin Tower 128, Yeoui-daero, Yeongdeungpo-gu, Seoul, Korea, Republic of, 07336 | https://www.lge.co.kr |
| Xiaomi Corp Class B | View profile | 33627 | Anningzhuang Road, Xiaomi Campus, Haidian District, Beijing, China, People's Republic of | https://www.mi.com |
| Sony Group Corp | View profile | 113000 | 7-1, Konan 1-Chome, Minato-ku, Tokyo, Japan, 108-0075 | https://www.sony.com |
Global connected tv market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to connected tv market will help companies and investors design strategic landscapes.
30 to 50 inches was the largest segment with a revenue share of 61.66% in 2024. Horizon Databook has segmented the Global connected tv market based on less than 30 inches, 30 to 50 inches, 50 to 70 inches, above 70 inches covering the revenue growth of each sub-segment from 2018 to 2030.
- Global Connected TV Screen Size Outlook (Revenue, USD Million, 2018-2030)
- Less than 30 inches
- 30 to 50 inches
- 50 to 70 inches
- Above 70 inches
- Global Connected TV Distribution Outlook (Revenue, USD Million, 2018-2030)
- Online
- Offline
- Global Connected TV Technology Outlook (Revenue, USD Million, 2018-2030)
- LED
- OLED
- Others
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Target buyers of Global connected tv market databook
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Our clientele includes a mix of connected tv market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global connected tv market , including forecasts for subscribers. This global databook contains high-level insights into Global connected tv market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Global connected tv market size, by regions, 2018-2030 (US$M)
Top 10 countries: Connected tv market size, 2024 (US$M)
Global connected tv market share, by screen size, 2024 & 2030 (%, US$M)
Connected tv market: Opportunity assessment by country
Global connected tv market, by region, 2024 (US$M)
Related statistics
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