U.S. Complementary And Alternative Medicine Market Size & Outlook

The complementary and alternative medicine market in the United States is expected to reach a projected revenue of US$ 124,214.6 million by 2030. A compound annual growth rate of 23.7% is expected of the United States complementary and alternative medicine market from 2024 to 2030.
Revenue, 2023 (US$M)
$28,063.2
Forecast, 2030 (US$M)
$124,214.6
CAGR, 2024 - 2030
23.7%
Report Coverage
U.S.

U.S. complementary and alternative medicine market, 2018-2030 (US$M)

U.S.

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U.S. complementary and alternative medicine market highlights

  • The U.S. complementary and alternative medicine market generated a revenue of USD 28,063.2 million in 2023 and is expected to reach USD 124,214.6 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 23.7% from 2024 to 2030.
  • In terms of segment, traditional alternative medicine/botanicals was the largest revenue generating intervention in 2023.
  • Mind Healing is the most lucrative intervention segment registering the fastest growth during the forecast period.


Complementary and alternative medicine market data book summary

Market revenue in 2023USD 28,063.2 million
Market revenue in 2030USD 124,214.6 million
Growth rate23.7% (CAGR from 2023 to 2030)
Largest segmentTraditional alternative medicine/botanicals
Fastest growing segmentMind Healing
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationTraditional Alternative Medicine/Botanicals, Mind Healing, Body Healing, External Energy, Sensory Healing
Key market players worldwideColumbia Nutritional, Nordic Naturals, The Healing Co Inc, Nestle SA, Unity Woods Yoga Center, Herb Pharm


Other key industry trends

  • In terms of revenue, U.S. accounted for 19.4% of the global complementary and alternative medicine market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. complementary and alternative medicine market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 12,857.2 million by 2030.

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Complementary And Alternative Medicine Market Companies

Name Profile # Employees HQ Website

U.S. complementary and alternative medicine market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to complementary and alternative medicine market will help companies and investors design strategic landscapes.


Traditional alternative medicine/botanicals was the largest segment with a revenue share of 34.66% in 2023. Horizon Databook has segmented the U.S. complementary and alternative medicine market based on traditional alternative medicine/botanicals, mind healing, body healing, external energy, sensory healing covering the revenue growth of each sub-segment from 2018 to 2030.


Nearly 40% of adults in the U.S. use some form of Complementary and Alternative Medicine (CAM) therapy, including dietary supplements. The widespread popularity of dietary supplements and CAM drives the market growth. 

The academia, federal government, and the private sector in the country offer support for CAM integration, education, and research with conventional medicine. 

For instance, in November 2021, AcuCongress & American Alliance of Acupuncture collaborated to advance the federal acupuncture legislation to educate the members of Congress on the profits of acupuncture for patients and the U.S. healthcare system.

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  • Our clientele includes a mix of complementary and alternative medicine market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. complementary and alternative medicine market , including forecasts for subscribers. This country databook contains high-level insights into U.S. complementary and alternative medicine market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. complementary and alternative medicine market size, by intervention, 2018-2030 (US$M)

U.S. Complementary And Alternative Medicine Market Outlook Share, 2023 & 2030 (US$M)

U.S. complementary and alternative medicine market size, by intervention, 2018-2030 (US$M)

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