Global Complementary And Alternative Medicine Market Size & Outlook

The complementary and alternative medicine industry worldwide is expected to reach a projected revenue of US$ 694,221.1 million by 2030. A compound annual growth rate of 25.1% is expected of the worldwide complementary and alternative medicine industry from 2024 to 2030.
Revenue, 2023 (US$M)
$144,676.5
Forecast, 2030 (US$M)
$694,221.1
CAGR, 2024 - 2030
25.1%
Report Coverage
Worldwide

Global complementary and alternative medicine market, 2018-2030 (US$M)

Related Markets

Global complementary and alternative medicine market highlights

  • The global complementary and alternative medicine market generated a revenue of USD 144,676.5 million in 2023 and is expected to reach USD 694,221.1 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 25.1% by 2030.
  • In terms of segment, traditional alternative medicine/botanicals accounted for a revenue of USD 49,221.0 million in 2023.
  • Mind Healing is the most lucrative intervention segment registering the fastest growth during the forecast period.
  • In terms of region, Europe was the largest revenue generating market in 2023.
  • Country-wise, Kuwait is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 144,676.5 million
Market revenue in 2030USD 694,221.1 million
Growth rate25.1% (CAGR from 2023 to 2030)
Largest segmentTraditional alternative medicine/botanicals
Fastest growing segmentMind Healing
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationTraditional Alternative Medicine/Botanicals, Mind Healing, Body Healing, External Energy, Sensory Healing

Other key industry trends

  • In terms of revenue, the North America accounted for 21.2% of the global complementary and alternative medicine market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Kuwait is the fastest growing regional market and is projected to reach USD 4,791.0 million by 2030.

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Complementary And Alternative Medicine Market Companies

Name Profile # Employees HQ Website

Global complementary and alternative medicine market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to complementary and alternative medicine market will help companies and investors design strategic landscapes.


Traditional alternative medicine/botanicals was the largest segment with a revenue share of 34.02% in 2023. Horizon Databook has segmented the Global complementary and alternative medicine market based on traditional alternative medicine/botanicals, mind healing, body healing, external energy, sensory healing covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Complementary And Alternative Medicine Intervention Outlook (Revenue, USD Million, 2018-2030)
    • Traditional Alternative Medicine/Botanicals
      • Ayurveda
      • Apitherapy
      • Bach Flower Therapy
      • Naturopathic Medicine
      • Traditional Chinese Medicine
      • Traditional Korean Medicine
      • Traditional Japanese Medicine
      • Traditional Mongolian Medicine
      • Traditional Tibetan Medicine
      • Zang Fu Theory
    • Mind Healing
      • Autosuggestion
      • Hypnotherapy
      • Neuro-linguistic Programming
      • Self-hypnosis
      • Spiritual Mind Treatment
      • Transcendental Meditation
    • Body Healing
      • Acupressure
      • Acupuncture
      • Alexander Technique
      • Auriculotherapy
      • Autogenic Training
      • Chiropractic
      • Cupping Therapy
      • Kinesiology
      • Osteomyology
      • Osteopathy
      • Pilates
      • Qigong
      • Reflexology
      • Yoga
    • External Energy
      • Magnetic Therapy
        • Bio-magnetic Therapy
        • Magnetic Resonance Therapy
      • Radionics
      • Reiki
      • Therapeutic Touch
      • Chakra Healing
    • Sensory Healing
      • Aromatherapy
      • Music therapy
      • Sonopuncture
      • Sound Therapy
  • Global Complementary And Alternative Medicine Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Direct Sales
    • E-sales
    • Distance Correspondence

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  • Our clientele includes a mix of complementary and alternative medicine market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global complementary and alternative medicine market , including forecasts for subscribers. This global databook contains high-level insights into Global complementary and alternative medicine market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global complementary and alternative medicine market size, by regions, 2018-2030 (US$M)

Top 10 countries: Complementary and alternative medicine market size, 2023 (US$M)

Global complementary and alternative medicine market share, by intervention, 2023 & 2030 (%, US$M)

Complementary and alternative medicine market: Opportunity assessment by country

Global complementary and alternative medicine market, by region, 2023 (US$M)

Global complementary and alternative medicine market size, by regions, 2018-2030 (US$M)

Intervention 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 CAGR
North America 12,857.1 14,664.2 17,154.2 20,525.7 25,057.3 30,674.0 37,655.5 46,358.2 57,238.2 70,880.5 88,038.2 109,682.6 137,071.8 23.9%
Europe 19,852.7 22,776.5 26,822.1 32,333.5 39,798.2 49,160.7 60,944.7 75,829.5 94,698.9 118,707.8 149,369.0 188,673.5 239,249.7 25.4%
Asia Pacific 17,071.0 19,865.1 23,712.3 28,955.1 36,077.7 45,082.3 56,500.0 71,020.8 89,544.3 113,246.9 143,671.6 182,849.3 233,460.8 26.5%
Latin America 3,323.6 3,764.2 4,373.9 5,200.2 6,309.6 7,679.2 9,375.4 11,482.4 14,108.1 17,390.9 21,508.6 26,690.6 33,234.0 23.3%
MEA 5,356.2 6,033.3 6,974.6 8,252.2 9,967.5 12,080.2 14,690.9 17,928.1 21,955.6 26,984.2 33,284.6 41,206.9 51,204.8 22.9%
Overall 58,460.6 67,103.4 79,037.1 95,266.6 117,210.3 144,676.5 179,166.4 222,618.9 277,545.1 347,210.3 435,872.0 549,102.8 694,221.1 25.1%

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