Europe Complementary And Alternative Medicine Market Size & Outlook

The complementary and alternative medicine market in Europe is expected to reach a projected revenue of US$ 239,249.7 million by 2030. A compound annual growth rate of 25.4% is expected of Europe complementary and alternative medicine market from 2024 to 2030.
Revenue, 2023 (US$M)
$49,160.7
Forecast, 2030 (US$M)
$239,249.7
CAGR, 2024 - 2030
25.4%
Report Coverage
Europe

Europe complementary and alternative medicine market, 2018-2030 (US$M)

Europe

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Europe complementary and alternative medicine market highlights

  • The Europe complementary and alternative medicine market generated a revenue of USD 49,160.7 million in 2023.
  • The market is expected to grow at a CAGR of 25.4% from 2024 to 2030.
  • In terms of segment, traditional alternative medicine/botanicals was the largest revenue generating intervention in 2023.
  • Mind Healing is the most lucrative intervention segment registering the fastest growth during the forecast period.
  • Country-wise, UK is expected to register the highest CAGR from 2024 to 2030.

Europe data book summary

Market revenue in 2023USD 49,160.7 million
Market revenue in 2030USD 239,249.7 million
Growth rate25.4% (CAGR from 2023 to 2030)
Largest segmentTraditional alternative medicine/botanicals
Fastest growing segmentMind Healing
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationTraditional Alternative Medicine/Botanicals, Mind Healing, Body Healing, External Energy, Sensory Healing
Key market players worldwideColumbia Nutritional, Nordic Naturals, The Healing Co Inc, Nestle SA, Unity Woods Yoga Center, Herb Pharm

Other key industry trends

  • In terms of revenue, Europe region accounted for 34.0% of the global complementary and alternative medicine market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 233,460.8 million by 2030.

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Complementary And Alternative Medicine Market Companies

Name Profile # Employees HQ Website

Europe complementary and alternative medicine market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to complementary and alternative medicine market will help companies and investors design strategic landscapes.


Traditional alternative medicine/botanicals was the largest segment with a revenue share of 33.48% in 2023. Horizon Databook has segmented the Europe complementary and alternative medicine market based on traditional alternative medicine/botanicals, mind healing, body healing, external energy, sensory healing covering the revenue growth of each sub-segment from 2018 to 2030.


  • Europe Complementary And Alternative Medicine Intervention Outlook (Revenue, USD Million, 2018-2030)
    • Traditional Alternative Medicine/Botanicals
      • Ayurveda
      • Apitherapy
      • Bach Flower Therapy
      • Naturopathic Medicine
      • Traditional Chinese Medicine
      • Traditional Korean Medicine
      • Traditional Japanese Medicine
      • Traditional Mongolian Medicine
      • Traditional Tibetan Medicine
      • Zang Fu Theory
    • Mind Healing
      • Autosuggestion
      • Hypnotherapy
      • Neuro-linguistic Programming
      • Self-hypnosis
      • Spiritual Mind Treatment
      • Transcendental Meditation
    • Body Healing
      • Acupressure
      • Acupuncture
      • Alexander Technique
      • Auriculotherapy
      • Autogenic Training
      • Chiropractic
      • Cupping Therapy
      • Kinesiology
      • Osteomyology
      • Osteopathy
      • Pilates
      • Qigong
      • Reflexology
      • Yoga
    • External Energy
      • Magnetic Therapy
        • Bio-magnetic Therapy
        • Magnetic Resonance Therapy
      • Radionics
      • Reiki
      • Therapeutic Touch
      • Chakra Healing
    • Sensory Healing
      • Aromatherapy
      • Music therapy
      • Sonopuncture
      • Sound Therapy
  • Europe Complementary And Alternative Medicine Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Direct Sales
    • E-sales
    • Distance Correspondence

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Target buyers of Europe complementary and alternative medicine market databook

  • Our clientele includes a mix of complementary and alternative medicine market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe complementary and alternative medicine market , including forecasts for subscribers. This continent databook contains high-level insights into Europe complementary and alternative medicine market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Europe complementary and alternative medicine market size, by country, 2018-2030 (US$M)

Europe Complementary And Alternative Medicine Market Outlook Share, 2023 & 2030 (US$M)

Europe complementary and alternative medicine market size, by country, 2018-2030 (US$M)

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