U.S. Car Rental Market Size & Outlook, 2023-2030
U.S. car rental market, 2018-2030 (US$M)
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U.S. car rental market highlights
- The U.S. car rental market generated a revenue of USD 39,026.3 million in 2023 and is expected to reach USD 71,842.0 million by 2030.
- The U.S. market is expected to grow at a CAGR of 9.1% from 2024 to 2030.
- In terms of segment, economy cars was the largest revenue generating vehicle type in 2023.
- Executive cars is the most lucrative vehicle type segment registering the fastest growth during the forecast period.
Car rental market data book summary
| Market revenue in 2023 | USD 39,026.3 million |
| Market revenue in 2030 | USD 71,842.0 million |
| Growth rate | 9.1% (CAGR from 2023 to 2030) |
| Largest segment | Economy cars |
| Fastest growing segment | Executive cars |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Luxury cars, Executive cars, Economy cars, SUVs, MUVs |
| Key market players worldwide | Avis Budget Group Inc, Carzonrent India Pvt. Ltd., Eco Rent A Car, Eurazeo SE, Localiza Rent A Car SA ADR, Hertz Global Holdings Inc Ordinary Shares (New), Sixt SE, AVR Van Rental, Enterprise Holdings |
Other key industry trends
- In terms of revenue, U.S. accounted for 29.5% of the global car rental market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. car rental market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 71,842.0 million by 2030.
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Car Rental Market Scope
Car Rental Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. car rental market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to car rental market will help companies and investors design strategic landscapes.
Economy cars was the largest segment with a revenue share of 29.01% in 2023. Horizon Databook has segmented the U.S. car rental market based on luxury cars, executive cars, economy cars, suvs, muvs covering the revenue growth of each sub-segment from 2018 to 2030.
The regional growth is attributed to the growing demand for convivence transportation, rising investments in technical innovations, and growing auto ownership costs. There has been a sizeable growth in international tour across the world during the last decade.
Global commuters are increasing the number of disturbing familiar, reliable, and incredible tour services. Some of the car rental operators try to leverage this trend through increasing their business operations and distribution systems on an international level.
The implementation of an incorporated international car rental system is expected to permit those operators to manipulate their geographically dispersed enterprise operations. These factors would further drive the regional growth during the forecast period.
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Our clientele includes a mix of car rental market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. car rental market , including forecasts for subscribers. This country databook contains high-level insights into U.S. car rental market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. car rental market size, by vehicle type, 2018-2030 (US$M)
U.S. Car Rental Market Outlook Share, 2023 & 2030 (US$M)
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