Global Car Rental Market Size & Outlook, 2023-2030

The car rental industry worldwide is expected to reach a projected revenue of US$ 278,032.9 million by 2030. A compound annual growth rate of 11.2% is expected of the worldwide car rental industry from 2024 to 2030.
Revenue, 2023 (US$M)
$132,480.6
Forecast, 2030 (US$M)
$278,032.9
CAGR, 2024 - 2030
11.2%
Report Coverage
Worldwide

Global car rental market highlights

  • The global car rental market generated a revenue of USD 132,480.6 million in 2023 and is expected to reach USD 278,032.9 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 11.2% by 2030.
  • In terms of segment, economy cars accounted for a revenue of USD 43,339.2 million in 2023.
  • SUVs is the most lucrative vehicle type segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.
  • Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 132,480.6 million
Market revenue in 2030USD 278,032.9 million
Growth rate11.2% (CAGR from 2023 to 2030)
Largest segmentEconomy cars
Fastest growing segmentSUVs
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLuxury cars, Executive cars, Economy cars, SUVs, MUVs

Other key industry trends

  • In terms of revenue, the North America accounted for 36.9% of the global car rental market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, U.S. is the fastest growing regional market and is projected to reach USD 71,842.0 million by 2030.

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Car Rental Market Companies

Name Profile # Employees HQ Website

Global car rental market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to car rental market will help companies and investors design strategic landscapes.


Economy cars was the largest segment with a revenue share of 32.71% in 2023. Horizon Databook has segmented the Global car rental market based on luxury cars, executive cars, economy cars, suvs, muvs covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Car Rental Vehicle Type Outlook (Revenue, USD Million, 2018-2030)
    • Luxury cars
    • Executive cars
    • Economy cars
    • SUVs
    • MUVs
  • Global Car Rental Application Outlook (Revenue, USD Million, 2018-2030)
    • Local usage
    • Airport transport
    • Outstation
    • Others

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Target buyers of Global car rental market databook

  • Our clientele includes a mix of car rental market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global car rental market , including forecasts for subscribers. This global databook contains high-level insights into Global car rental market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global car rental market size, by regions, 2018-2030 (US$M)

Top 10 countries: Car rental market size, 2023 (US$M)

Global car rental market share, by vehicle type, 2023 & 2030 (%, US$M)

Car rental market: Opportunity assessment by country

Global car rental market, by region, 2023 (US$M)

Global car rental market size, by regions, 2018-2030 (US$M)

Vehicle Type 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 CAGR
North America 40,379.9 43,573.2 33,930.9 38,624.4 43,638.5 48,951.6 54,537.3 60,364.9 66,400.1 72,605.2 78,940.6 85,364.4 91,834.3 9.4%
Europe 25,843.1 28,085.2 22,029.2 25,262.6 28,758.8 32,510.8 36,508.1 40,737.5 45,182.9 49,825.9 54,645.8 59,620.4 64,726.1 10.3%
Asia Pacific 24,959.4 27,974.0 22,617.7 26,723.6 31,329.9 36,458.7 42,128.2 48,352.6 55,142.0 62,502.0 70,433.9 78,934.8 87,997.4 13.4%
Latin America 5,658.3 6,270.8 5,015.4 5,864.2 6,805.8 7,842.9 8,977.2 10,209.6 11,540.5 12,969.0 14,493.6 16,112.3 17,821.9 12.4%
MEA 4,744.0 5,281.3 4,242.5 4,981.5 5,805.3 6,716.8 7,718.3 8,811.3 9,996.7 11,274.6 12,644.4 14,104.6 15,653.3 12.9%
Overall 101,584.7 111,184.4 87,835.7 101,456.3 116,338.3 132,480.6 149,868.9 168,475.9 188,262.1 209,176.7 231,158.3 254,136.5 278,032.9 11.2%

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