South Korea Car Rental Market Size & Outlook, 2025-2030

The car rental market in South Korea is expected to reach a projected revenue of US$ 7,787.8 million by 2030. A compound annual growth rate of 12.5% is expected of South Korea car rental market from 2025 to 2030.
Revenue, 2024 (US$M)
$3,773.9
Forecast, 2030 (US$M)
$7,787.8
CAGR, 2025 - 2030
12.5%
Report Coverage
South Korea

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South Korea car rental market, 2018-2030 (US$M)

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South Korea car rental market highlights

  • The South Korea car rental market generated a revenue of USD 3,773.9 million in 2024 and is expected to reach USD 7,787.8 million by 2030.
  • The South Korea market is expected to grow at a CAGR of 12.5% from 2025 to 2030.
  • In terms of segment, economy cars was the largest revenue generating vehicle type in 2024.
  • Economy cars is the most lucrative vehicle type segment registering the fastest growth during the forecast period.

Car rental market data book summary

Market revenue in 2024USD 3,773.9 million
Market revenue in 2030USD 7,787.8 million
Growth rate12.5% (CAGR from 2025 to 2030)
Largest segmentEconomy cars
Fastest growing segmentEconomy cars
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLuxury cars, Executive cars, Economy cars, SUVs, MUVs
Key market players worldwideAvis Budget Group Inc, Carzonrent India Pvt. Ltd., Eco Rent A Car, Eurazeo SE, Localiza Rent A Car SA ADR, Hertz Global Holdings Inc Ordinary Shares (New), Sixt SE, AVR Van Rental, Enterprise Holdings

Other key industry trends

  • In terms of revenue, South Korea accounted for 2.5% of the global car rental market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China car rental market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 13,023.6 million by 2030.

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Car Rental Market Companies

Name Profile # Employees HQ Website
Enterprise Holdings View profile 10001+ St Louis, Missouri, United States, North America http://www.enterpriseholdings.com
AVR Van Rental View profile 51-100 Hawthorne, California, United States, North America http://www.airportvanrental.com
Sixt SE View profile 8735 Zugspitzstrasse 1, Pullach, BY, Germany, 82049 https://www.sixt.com
Hertz Global Holdings Inc Ordinary Shares (New) View profile 27000 8501 Williams Road, Estero, FL, United States, 33928 https://www.hertz.com
Localiza Rent A Car SA ADR View profile 21113 Avenida Bernardo Vasconcelo, No 377 - Cachoeirinha, Belo Horizonte, MG, Brazil, 31150-900 https://www.localiza.com
Eurazeo SE View profile - - -
Eco Rent A Car View profile 51-100 New Delhi, Delhi, India, Asia http://www.ecorentacar.com/
Carzonrent India Pvt. Ltd. View profile 251-500 New Delhi, Delhi, India, Asia http://www.carzonrent.com
Avis Budget Group Inc View profile 31000 379 Interpace Parkway, Parsippany, NJ, United States, 07054 https://www.avisbudgetgroup.com

South Korea car rental market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to car rental market will help companies and investors design strategic landscapes.


Economy cars was the largest segment with a revenue share of 37.3% in 2024. Horizon Databook has segmented the South Korea car rental market based on luxury cars, executive cars, economy cars, suvs, muvs covering the revenue growth of each sub-segment from 2018 to 2030.


Emerging car rental companies in the country are focusing on novel techniques such as long-distance services or cheaper overall pricing and improved safety. Furthermore, rising fuel prices, the growing popularity of ridesharing services, and increased environmental awareness are leading to the development of newer forms of transportation, providing greater flexibility and convenience for users, who can choose from a variety of transportation options based on their needs at any given time. These factors are expected to drive the country’s car rental market growth during the forecast period.

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Target buyers of South Korea car rental market databook

  • Our clientele includes a mix of car rental market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the South Korea car rental market , including forecasts for subscribers. This country databook contains high-level insights into South Korea car rental market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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South Korea car rental market size, by vehicle type, 2018-2030 (US$M)

South Korea Car Rental Market Outlook Share, 2024 & 2030 (US$M)

South Korea car rental market size, by vehicle type, 2018-2030 (US$M)

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