Middle East & Africa Car Rental Market Size & Outlook

The car rental market in Middle East & Africa is expected to reach a projected revenue of US$ 15,653.3 million by 2030. A compound annual growth rate of 12.2% is expected of Middle East & Africa car rental market from 2025 to 2030.
Revenue, 2024 (US$M)
$7,718.2
Forecast, 2030 (US$M)
$15,653.3
CAGR, 2025 - 2030
12.2%
Report Coverage
Middle East & Africa

MEA car rental market highlights

  • The MEA car rental market generated a revenue of USD 7,718.2 million in 2024.
  • The market is expected to grow at a CAGR of 12.2% from 2025 to 2030.
  • In terms of segment, economy cars was the largest revenue generating vehicle type in 2024.
  • Executive cars is the most lucrative vehicle type segment registering the fastest growth during the forecast period.
  • Country-wise, UAE is expected to register the highest CAGR from 2025 to 2030.

MEA data book summary

Market revenue in 2024USD 7,718.2 million
Market revenue in 2030USD 15,653.3 million
Growth rate12.2% (CAGR from 2025 to 2030)
Largest segmentEconomy cars
Fastest growing segmentExecutive cars
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLuxury cars, Executive cars, Economy cars, SUVs, MUVs
Key market players worldwideAvis Budget Group Inc, Carzonrent India Pvt. Ltd., Eco Rent A Car, Eurazeo SE, Localiza Rent A Car SA ADR, Hertz Global Holdings Inc Ordinary Shares (New), Sixt SE, AVR Van Rental, Enterprise Holdings

Other key industry trends

  • In terms of revenue, MEA region accounted for 5.1% of the global car rental market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 87,997.4 million by 2030.

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Car Rental Market Companies

Name Profile # Employees HQ Website

Middle East & Africa car rental market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to car rental market will help companies and investors design strategic landscapes.


Economy cars was the largest segment with a revenue share of 36.45% in 2024. Horizon Databook has segmented the Middle East & Africa car rental market based on luxury cars, executive cars, economy cars, suvs, muvs covering the revenue growth of each sub-segment from 2018 to 2030.


  • Middle East & Africa Car Rental Vehicle Type Outlook (Revenue, USD Million, 2018-2030)
    • Luxury cars
    • Executive cars
    • Economy cars
    • SUVs
    • MUVs
  • Middle East & Africa Car Rental Application Outlook (Revenue, USD Million, 2018-2030)
    • Local usage
    • Airport transport
    • Outstation
    • Others
  • Middle East & Africa Car Rental Booking Mode Outlook (Revenue, USD Million, 2018-2030)
    • Offline/Direct
    • Online

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Target buyers of Middle East & Africa car rental market databook

  • Our clientele includes a mix of car rental market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa car rental market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa car rental market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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MEA car rental market size, by country, 2018-2030 (US$M)

Middle East & Africa Car Rental Market Outlook Share, 2024 & 2030 (US$M)

MEA car rental market size, by country, 2018-2030 (US$M)

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