Germany Car Rental Market Size & Outlook, 2023-2030

The car rental market in Germany is expected to reach a projected revenue of US$ 11,431.0 million by 2030. A compound annual growth rate of 10.3% is expected of Germany car rental market from 2024 to 2030.
Revenue, 2023 (US$M)
$5,769.0
Forecast, 2030 (US$M)
$11,431.0
CAGR, 2024 - 2030
10.3%
Report Coverage
Germany

Germany car rental market highlights

  • The Germany car rental market generated a revenue of USD 5,769.0 million in 2023 and is expected to reach USD 11,431.0 million by 2030.
  • The Germany market is expected to grow at a CAGR of 10.3% from 2024 to 2030.
  • In terms of segment, executive cars was the largest revenue generating vehicle type in 2023.
  • Economy cars is the most lucrative vehicle type segment registering the fastest growth during the forecast period.


Car rental market data book summary

Market revenue in 2023USD 5,769.0 million
Market revenue in 2030USD 11,431.0 million
Growth rate10.3% (CAGR from 2023 to 2030)
Largest segmentExecutive cars
Fastest growing segmentEconomy cars
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLuxury cars, Executive cars, Economy cars, SUVs, MUVs
Key market players worldwideAvis Budget Group Inc, Carzonrent India Pvt. Ltd., Eco Rent A Car, Eurazeo SE, Localiza Rent A Car SA ADR, Hertz Global Holdings Inc Ordinary Shares (New), Sixt SE, AVR Van Rental, Enterprise Holdings


Other key industry trends

  • In terms of revenue, Germany accounted for 4.4% of the global car rental market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, France car rental market is projected to lead the regional market in terms of revenue in 2030.
  • Germany is the fastest growing regional market in Europe and is projected to reach USD 11,431.0 million by 2030.

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Car Rental Market Companies

Name Profile # Employees HQ Website

Germany car rental market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to car rental market will help companies and investors design strategic landscapes.


Executive cars was the largest segment with a revenue share of 28.72% in 2023. Horizon Databook has segmented the Germany car rental market based on luxury cars, executive cars, economy cars, suvs, muvs covering the revenue growth of each sub-segment from 2018 to 2030.


Sustainability has become one of the key concerns that are changing the country’s transport landscape. Car rental is one of the main solutions that help mitigate the negative effects of traditional means of transportation in the country.

It offers features to monitor the rental vehicle and its performance, operations, and maintenance in real time. Such features are a great advantage for fleet managers and drivers, allowing them to identify risks and improve their rental services better and more efficiently. These advantages further drive the adoption of car rentals and their services in the country during the forecast period.

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Target buyers of Germany car rental market databook

  • Our clientele includes a mix of car rental market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the Germany car rental market , including forecasts for subscribers. This country databook contains high-level insights into Germany car rental market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Germany car rental market size, by vehicle type, 2018-2030 (US$M)

Germany Car Rental Market Outlook Share, 2023 & 2030 (US$M)

Germany car rental market size, by vehicle type, 2018-2030 (US$M)

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