Germany Car Rental Market Size & Outlook, 2025-2030
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Germany car rental market highlights
- The Germany car rental market generated a revenue of USD 8,399.8 million in 2024 and is expected to reach USD 14,239.7 million by 2030.
- The Germany market is expected to grow at a CAGR of 8.9% from 2025 to 2030.
- In terms of segment, executive cars was the largest revenue generating vehicle type in 2024.
- Economy cars is the most lucrative vehicle type segment registering the fastest growth during the forecast period.
Car rental market data book summary
| Market revenue in 2024 | USD 8,399.8 million |
| Market revenue in 2030 | USD 14,239.7 million |
| Growth rate | 8.9% (CAGR from 2025 to 2030) |
| Largest segment | Executive cars |
| Fastest growing segment | Economy cars |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Luxury cars, Executive cars, Economy cars, SUVs, MUVs |
| Key market players worldwide | Avis Budget Group Inc, Carzonrent India Pvt. Ltd., Eco Rent A Car, Eurazeo SE, Localiza Rent A Car SA ADR, Hertz Global Holdings Inc Ordinary Shares (New), Sixt SE, AVR Van Rental, Enterprise Holdings |
Other key industry trends
- In terms of revenue, Germany accounted for 5.6% of the global car rental market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, Germany car rental market is projected to lead the regional market in terms of revenue in 2030.
- UK is the fastest growing regional market in Europe and is projected to reach USD 13,663.7 million by 2030.
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Car Rental Market Scope
Car Rental Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Enterprise Holdings | View profile | 10001+ | St Louis, Missouri, United States, North America | http://www.enterpriseholdings.com |
| AVR Van Rental | View profile | 51-100 | Hawthorne, California, United States, North America | http://www.airportvanrental.com |
| Sixt SE | View profile | 8735 | Zugspitzstrasse 1, Pullach, BY, Germany, 82049 | https://www.sixt.com |
| Hertz Global Holdings Inc Ordinary Shares (New) | View profile | 27000 | 8501 Williams Road, Estero, FL, United States, 33928 | https://www.hertz.com |
| Localiza Rent A Car SA ADR | View profile | 21113 | Avenida Bernardo Vasconcelo, No 377 - Cachoeirinha, Belo Horizonte, MG, Brazil, 31150-900 | https://www.localiza.com |
| Eurazeo SE | View profile | - | - | - |
| Eco Rent A Car | View profile | 51-100 | New Delhi, Delhi, India, Asia | http://www.ecorentacar.com/ |
| Carzonrent India Pvt. Ltd. | View profile | 251-500 | New Delhi, Delhi, India, Asia | http://www.carzonrent.com |
| Avis Budget Group Inc | View profile | 31000 | 379 Interpace Parkway, Parsippany, NJ, United States, 07054 | https://www.avisbudgetgroup.com |
Germany car rental market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to car rental market will help companies and investors design strategic landscapes.
Executive cars was the largest segment with a revenue share of 32.5% in 2024. Horizon Databook has segmented the Germany car rental market based on luxury cars, executive cars, economy cars, suvs, muvs covering the revenue growth of each sub-segment from 2018 to 2030.
Sustainability has become one of the key concerns that are changing the country’s transport landscape. Car rental is one of the main solutions that help mitigate the negative effects of traditional means of transportation in the country.
It offers features to monitor the rental vehicle and its performance, operations, and maintenance in real time. Such features are a great advantage for fleet managers and drivers, allowing them to identify risks and improve their rental services better and more efficiently. These advantages further drive the adoption of car rentals and their services in the country during the forecast period.
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Target buyers of Germany car rental market databook
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Our clientele includes a mix of car rental market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Germany car rental market , including forecasts for subscribers. This country databook contains high-level insights into Germany car rental market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Germany car rental market size, by vehicle type, 2018-2030 (US$M)
Germany Car Rental Market Outlook Share, 2024 & 2030 (US$M)
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