Asia Pacific Car Rental Market Size & Outlook, 2023-2030

The car rental market in Asia Pacific is expected to reach a projected revenue of US$ 87,997.4 million by 2030. A compound annual growth rate of 13.4% is expected of Asia Pacific car rental market from 2024 to 2030.
Revenue, 2023 (US$M)
$36,458.7
Forecast, 2030 (US$M)
$87,997.4
CAGR, 2024 - 2030
13.4%
Report Coverage
Asia Pacific

Asia Pacific car rental market highlights

  • The Asia Pacific car rental market generated a revenue of USD 36,458.7 million in 2023.
  • The market is expected to grow at a CAGR of 13.4% from 2024 to 2030.
  • In terms of segment, economy cars was the largest revenue generating vehicle type in 2023.
  • Economy cars is the most lucrative vehicle type segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2024 to 2030.


Asia Pacific data book summary

Market revenue in 2023USD 36,458.7 million
Market revenue in 2030USD 87,997.4 million
Growth rate13.4% (CAGR from 2023 to 2030)
Largest segmentEconomy cars
Fastest growing segmentEconomy cars
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLuxury cars, Executive cars, Economy cars, SUVs, MUVs
Key market players worldwideAvis Budget Group Inc, Carzonrent India Pvt. Ltd., Eco Rent A Car, Eurazeo SE, Localiza Rent A Car SA ADR, Hertz Global Holdings Inc Ordinary Shares (New), Sixt SE, AVR Van Rental, Enterprise Holdings


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 27.5% of the global car rental market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 87,997.4 million by 2030.

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Car Rental Market Companies

Name Profile # Employees HQ Website

Asia Pacific car rental market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to car rental market will help companies and investors design strategic landscapes.


Economy cars was the largest segment with a revenue share of 33.37% in 2023. Horizon Databook has segmented the Asia Pacific car rental market based on luxury cars, executive cars, economy cars, suvs, muvs covering the revenue growth of each sub-segment from 2018 to 2030.


Collaboration between car rental providers and public transit agencies addresses the last-mile problem, enhancing the accessibility and convenience of public transportation. This integration opens a vast market by providing a seamless end-to-end travel experience. 

Younger generations are showing a preference for access over possessions. This shift in consumer behavior, along with a desire for cost-effective and flexible transportation, fuels the growth of car rental services in the region.

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Target buyers of Asia Pacific car rental market databook

  • Our clientele includes a mix of car rental market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific car rental market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific car rental market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Asia Pacific car rental market size, by country, 2018-2030 (US$M)

Asia Pacific Car Rental Market Outlook Share, 2023 & 2030 (US$M)

Asia Pacific car rental market size, by country, 2018-2030 (US$M)

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