Market revenue in 2021 | USD 9,138.1 million |
Market revenue in 2030 | USD 52,742.9 million |
Growth rate | 21.5% (CAGR from 2021 to 2030) |
Largest segment | Hard seltzers |
Fastest growing segment | Hard Seltzers |
Historical data | 2017 - 2020 |
Base year | 2021 |
Forecast period | 2022 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Wine, RTD Cocktails, Hard Seltzers |
Key market players worldwide | Bacardi, Diageo PLC, Brown-Forman Corp Class A, Anheuser-Busch InBev SA/NV, Treasury Wine Estates Ltd, Asahi Group Holdings Ltd, Pernod Ricard SA, E & J Gallo Winery, Constellation Brands Inc Class A, Sula Vineyards, Union Wine, Integrated Beverage Group, Kona Brewing Company, Suntory Holdings |
Hard seltzers was the largest segment with a revenue share of 96.3% in 2021. Horizon Databook has segmented the U.S. canned alcoholic beverages market based on wine, rtd cocktails, hard seltzers covering the revenue growth of each sub-segment from 2017 to 2030.
The U.S. canned alcoholic beverages market growing per capita alcohol consumption in the U.S. over the past few years has stimulated the demand for canned alcoholic beverages in the country. Furthermore, the increasing purchasing power of consumers, coupled with the rising demand for premium canned alcoholic beverages, has been driving the market over the years.
According to World Health Organization, the per capita consumption of alcohol in the U.S. stood at 2.35 gallons of ethanol in 2018, increasing from 2.26 gallons in 2010. This growing consumption of ethanol indicates the increasing demand for alcoholic beverages and is likely to bode well for the canned alcoholic beverages market for during the forecast period.
Consumers’ willingness to pay for premium alcoholic beverages has been increasing in the U.S. and this has been supporting the growth of the market. Binge-drinking among millennials and the younger population is another trend fueling market growth in the U.S.
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