U.S. Canned Alcoholic Beverages Market Size & Outlook

The canned alcoholic beverages market in the United States is expected to reach a projected revenue of US$ 52,742.9 million by 2030. A compound annual growth rate of 21.5% is expected of the United States canned alcoholic beverages market from 2022 to 2030.
Revenue, 2021 (US$M)
$9,138.1
Forecast, 2030 (US$M)
$52,742.9
CAGR, 2022 - 2030
21.5%
Report Coverage
U.S.

U.S. canned alcoholic beverages market highlights

  • The U.S. canned alcoholic beverages market generated a revenue of USD 9,138.1 million in 2021 and is expected to reach USD 52,742.9 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 21.5% from 2022 to 2030.
  • In terms of segment, hard seltzers was the largest revenue generating product in 2021.
  • Hard Seltzers is the most lucrative product segment registering the fastest growth during the forecast period.


Canned alcoholic beverages market data book summary

Market revenue in 2021USD 9,138.1 million
Market revenue in 2030USD 52,742.9 million
Growth rate21.5% (CAGR from 2021 to 2030)
Largest segmentHard seltzers
Fastest growing segmentHard Seltzers
Historical data2017 - 2020
Base year2021
Forecast period2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationWine, RTD Cocktails, Hard Seltzers
Key market players worldwideBacardi, Diageo PLC, Brown-Forman Corp Class A, Anheuser-Busch InBev SA/NV, Treasury Wine Estates Ltd, Asahi Group Holdings Ltd, Pernod Ricard SA, E & J Gallo Winery, Constellation Brands Inc Class A, Sula Vineyards, Union Wine, Integrated Beverage Group, Kona Brewing Company, Suntory Holdings


Other key industry trends

  • In terms of revenue, U.S. accounted for 91.3% of the global canned alcoholic beverages market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. canned alcoholic beverages market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 52,742.9 million by 2030.

Hard seltzers was the largest segment with a revenue share of 96.3% in 2021. Horizon Databook has segmented the U.S. canned alcoholic beverages market based on wine, rtd cocktails, hard seltzers covering the revenue growth of each sub-segment from 2017 to 2030.


The U.S. canned alcoholic beverages market growing per capita alcohol consumption in the U.S. over the past few years has stimulated the demand for canned alcoholic beverages in the country. Furthermore, the increasing purchasing power of consumers, coupled with the rising demand for premium canned alcoholic beverages, has been driving the market over the years.

According to World Health Organization, the per capita consumption of alcohol in the U.S. stood at 2.35 gallons of ethanol in 2018, increasing from 2.26 gallons in 2010. This growing consumption of ethanol indicates the increasing demand for alcoholic beverages and is likely to bode well for the canned alcoholic beverages market for during the forecast period.

Consumers’ willingness to pay for premium alcoholic beverages has been increasing in the U.S. and this has been supporting the growth of the market. Binge-drinking among millennials and the younger population is another trend fueling market growth in the U.S.

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U.S. canned alcoholic beverages market size, by product, 2017-2030 (US$M)

U.S. Canned Alcoholic Beverages Market Outlook Share, 2021 & 2030 (US$M)

U.S. canned alcoholic beverages market size, by product, 2017-2030 (US$M)

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