Middle East & Africa Canned Alcoholic Beverages Market Size & Outlook

The canned alcoholic beverages market in Middle East & Africa is expected to reach a projected revenue of US$ 146.2 million by 2030. A compound annual growth rate of 10.3% is expected of Middle East & Africa canned alcoholic beverages market from 2022 to 2030.
Revenue, 2021 (US$M)
$60.4
Forecast, 2030 (US$M)
$146.2
CAGR, 2022 - 2030
10.3%
Report Coverage
Middle East & Africa

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Middle East & Africa canned alcoholic beverages market, 2017-2030 (US$M)

Middle East & Africa canned alcoholic beverages market, 2017-2030 (US$M)

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MEA canned alcoholic beverages market highlights

  • The MEA canned alcoholic beverages market generated a revenue of USD 60.4 million in 2021.
  • The market is expected to grow at a CAGR of 10.3% from 2022 to 2030.
  • In terms of segment, rtd cocktails was the largest revenue generating product in 2021.
  • Hard Seltzers is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2022 to 2030.


MEA data book summary

Market revenue in 2021USD 60.4 million
Market revenue in 2030USD 146.2 million
Growth rate10.3% (CAGR from 2021 to 2030)
Largest segmentRtd cocktails
Fastest growing segmentHard Seltzers
Historical data covered2017 - 2020
Base year for estimation2021
Forecast period covered2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationWine, RTD Cocktails, Hard Seltzers
Key market players worldwideBacardi, Diageo PLC, Brown-Forman Corp Class A, Anheuser-Busch InBev SA/NV, Treasury Wine Estates Ltd, Asahi Group Holdings Ltd, Pernod Ricard SA, E & J Gallo Winery, Constellation Brands Inc Class A, Sula Vineyards, Union Wine, Integrated Beverage Group, Kona Brewing Company, Suntory Holdings


Other key industry trends

  • In terms of revenue, MEA region accounted for 0.6% of the global canned alcoholic beverages market in 2021.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 2,702.8 million by 2030.

Rtd cocktails was the largest segment with a revenue share of 74.67% in 2021. Horizon Databook has segmented the Middle East & Africa canned alcoholic beverages market based on wine, rtd cocktails, hard seltzers covering the revenue growth of each sub-segment from 2017 to 2030.


Alcoholic beverage manufacturers are focusing on Arab countries in the Gulf that are characterized by major youth consumers and a larger community of expatriates whose taste for alcohol remains undaunted by the heavy restrictions on drinkers in Muslim countries. Alcoholic drink-makers are opening designated premium liquor stores where alcohol is sold at premium rates.

For instance, in 2018, Diageo Plc, inaugurated a fine wine, luxury spirits, and champagne sampling area at Dubai Airport. Similarly, Africa is known for being another market for canned alcoholic beverages with huge potential. Africa encompasses over 16% of the global population but consumes only 5% of the global alcohol beverage production. As stated by WHO, the alcoholic beverages market in Africa witnessed a growth of 8% from 2014 to 2018.

With such a high potential for alcoholic beverages, the African canned alcoholic beverages market is expected to grow at a significant rate over the forecast period. Restrictions on alcohol consumption in the Middle East, along with the rising preference for premium beverages, in the Middle East and Africa is the most prominent factor driving the demand for canned wine segment’s growth.

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Canned Alcoholic Beverages Market Companies

Name Profile # Employees HQ Website
Suntory Holdings View profile 10001+ Minato, Chiba, Japan, Asia http://suntory.com
Kona Brewing Company View profile 101-250 Honolulu, Hawaii, United States, North America http://konabrewingco.com
Integrated Beverage Group View profile 51-100 Denver, Colorado, United States, North America http://integratedbev.com/
Union Wine View profile 1-10 Tualatin, Oregon, United States, North America https://unionwinecompany.com/
Sula Vineyards View profile 501-1000 Nasik, Maharashtra, India, Asia http://www.sulawines.com/
Bacardi View profile 5001-10000 Hamilton, Hamilton, Bermuda, North America https://www.bacardilimited.com/
Anheuser-Busch InBev SA/NV View profile 155000 Brouwerijplein 1, Leuven, Belgium, 3000 https://www.ab-inbev.com
E & J Gallo Winery View profile 5001-10000 Modesto, California, United States, North America http://www.ejgallo.com
Treasury Wine Estates Ltd View profile 2600 161 Collins Street, Level 8, Melbourne, VIC, Australia, 3000 https://www.tweglobal.com
Asahi Group Holdings Ltd View profile 34728 1-23-1, Azumabashi, Sumida-ku, Tokyo, Japan, 130-8602 http://www.asahigroup-holdings.com
Brown-Forman Corp Class A View profile 5600 850 Dixie Highway, Louisville, KY, United States, 40210 https://www.brown-forman.com
Constellation Brands Inc Class A View profile 10600 207 High Point Drive, Building 100, Victor, New York, NY, United States, 14564 https://www.cbrands.com
Diageo PLC View profile 30269 16 Great Marlborough Street, London, United Kingdom, W1F 7HS https://www.diageo.com
Pernod Ricard SA View profile 20617 5, Cours Paul Ricard, Paris, France, 75008 https://www.pernod-ricard.com

MEA canned alcoholic beverages market size, by country, 2017-2030 (US$M)

Middle East & Africa Canned Alcoholic Beverages Market Outlook Share, 2021 & 2030 (US$M)

MEA canned alcoholic beverages market size, by country, 2017-2030 (US$M)

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