Middle East & Africa Canned Alcoholic Beverages Market Size & Outlook
Middle East & Africa canned alcoholic beverages market, 2017-2030 (US$M)
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MEA canned alcoholic beverages market highlights
- The MEA canned alcoholic beverages market generated a revenue of USD 60.4 million in 2021.
- The market is expected to grow at a CAGR of 10.3% from 2022 to 2030.
- In terms of segment, rtd cocktails was the largest revenue generating product in 2021.
- Hard Seltzers is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2022 to 2030.
MEA data book summary
| Market revenue in 2021 | USD 60.4 million |
| Market revenue in 2030 | USD 146.2 million |
| Growth rate | 10.3% (CAGR from 2021 to 2030) |
| Largest segment | Rtd cocktails |
| Fastest growing segment | Hard Seltzers |
| Historical data covered | 2017 - 2020 |
| Base year for estimation | 2021 |
| Forecast period covered | 2022 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Wine, RTD Cocktails, Hard Seltzers |
| Key market players worldwide | Bacardi, Diageo PLC, Brown-Forman Corp Class A, Anheuser-Busch InBev SA/NV, Treasury Wine Estates Ltd, Asahi Group Holdings Ltd, Pernod Ricard SA, E & J Gallo Winery, Constellation Brands Inc Class A, Sula Vineyards, Union Wine, Integrated Beverage Group, Kona Brewing Company, Suntory Holdings |
Other key industry trends
- In terms of revenue, MEA region accounted for 0.6% of the global canned alcoholic beverages market in 2021.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 2,702.8 million by 2030.
Rtd cocktails was the largest segment with a revenue share of 74.67% in 2021. Horizon Databook has segmented the Middle East & Africa canned alcoholic beverages market based on wine, rtd cocktails, hard seltzers covering the revenue growth of each sub-segment from 2017 to 2030.
Alcoholic beverage manufacturers are focusing on Arab countries in the Gulf that are characterized by major youth consumers and a larger community of expatriates whose taste for alcohol remains undaunted by the heavy restrictions on drinkers in Muslim countries. Alcoholic drink-makers are opening designated premium liquor stores where alcohol is sold at premium rates.
For instance, in 2018, Diageo Plc, inaugurated a fine wine, luxury spirits, and champagne sampling area at Dubai Airport. Similarly, Africa is known for being another market for canned alcoholic beverages with huge potential. Africa encompasses over 16% of the global population but consumes only 5% of the global alcohol beverage production. As stated by WHO, the alcoholic beverages market in Africa witnessed a growth of 8% from 2014 to 2018.
With such a high potential for alcoholic beverages, the African canned alcoholic beverages market is expected to grow at a significant rate over the forecast period. Restrictions on alcohol consumption in the Middle East, along with the rising preference for premium beverages, in the Middle East and Africa is the most prominent factor driving the demand for canned wine segment’s growth.
Key Regions: U.S. , UK , Japan , Brazil , South Africa
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Canned Alcoholic Beverages Market Scope
Canned Alcoholic Beverages Market Companies
| Name | Profile | # Employees | HQ | Website |
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MEA canned alcoholic beverages market size, by country, 2017-2030 (US$M)
Middle East & Africa Canned Alcoholic Beverages Market Outlook Share, 2021 & 2030 (US$M)
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