Latin America Canned Alcoholic Beverages Market Size & Outlook

The canned alcoholic beverages market in Latin America is expected to reach a projected revenue of US$ 331.7 million by 2030. A compound annual growth rate of 14.5% is expected of Latin America canned alcoholic beverages market from 2022 to 2030.
Revenue, 2021 (US$M)
$98.3
Forecast, 2030 (US$M)
$331.7
CAGR, 2022 - 2030
14.5%
Report Coverage
Latin America

Latin America canned alcoholic beverages market highlights

  • The Latin America canned alcoholic beverages market generated a revenue of USD 98.3 million in 2021.
  • The market is expected to grow at a CAGR of 14.5% from 2022 to 2030.
  • In terms of segment, rtd cocktails was the largest revenue generating product in 2021.
  • Hard Seltzers is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Brazil is expected to register the highest CAGR from 2022 to 2030.


Latin America data book summary

Market revenue in 2021USD 98.3 million
Market revenue in 2030USD 331.7 million
Growth rate14.5% (CAGR from 2021 to 2030)
Largest segmentRtd cocktails
Fastest growing segmentHard Seltzers
Historical data covered2017 - 2020
Base year for estimation2021
Forecast period covered2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationWine, RTD Cocktails, Hard Seltzers
Key market players worldwideBacardi, Diageo PLC, Brown-Forman Corp Class A, Anheuser-Busch InBev SA/NV, Treasury Wine Estates Ltd, Asahi Group Holdings Ltd, Pernod Ricard SA, E & J Gallo Winery, Constellation Brands Inc Class A, Sula Vineyards, Union Wine, Integrated Beverage Group, Kona Brewing Company, Suntory Holdings


Other key industry trends

  • In terms of revenue, Latin America region accounted for 1.0% of the global canned alcoholic beverages market in 2021.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 2,702.8 million by 2030.

Rtd cocktails was the largest segment with a revenue share of 81.99% in 2021. Horizon Databook has segmented the Latin America canned alcoholic beverages market based on wine, rtd cocktails, hard seltzers covering the revenue growth of each sub-segment from 2017 to 2030.


Alcohol consumption in Central & South America is lower as compared to North America and Europe. As stated by World Health Organization, Central and South America accounted for approximately 5.5 liters of pure alcohol consumption per capita, in 2018. Argentina, Mexico, Brazil, and Colombia are among the prominent alcohol-consuming countries in Central & South America.

This region witnessed an increase in per capita alcohol consumption over the last 40 years. Wine consumption in the region declined steadily, however, consumption of beer and other spirits increased significantly over the past few years.

With the growth of such trends, malt-based canned alcoholic beverages are expected to witness significant demand over the forecast period. Various flavors and attractive marketing and packaging strategies adopted by several market players are driving the hard seltzers segment’s growth in Central & South America.

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Canned Alcoholic Beverages Market Companies

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Latin America canned alcoholic beverages market size, by country, 2017-2030 (US$M)

Latin America Canned Alcoholic Beverages Market Outlook Share, 2021 & 2030 (US$M)

Latin America canned alcoholic beverages market size, by country, 2017-2030 (US$M)

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