Market revenue in 2021 | USD 98.3 million |
Market revenue in 2030 | USD 331.7 million |
Growth rate | 14.5% (CAGR from 2021 to 2030) |
Largest segment | Rtd cocktails |
Fastest growing segment | Hard Seltzers |
Historical data covered | 2017 - 2020 |
Base year for estimation | 2021 |
Forecast period covered | 2022 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Wine, RTD Cocktails, Hard Seltzers |
Key market players worldwide | Bacardi, Diageo PLC, Brown-Forman Corp Class A, Anheuser-Busch InBev SA/NV, Treasury Wine Estates Ltd, Asahi Group Holdings Ltd, Pernod Ricard SA, E & J Gallo Winery, Constellation Brands Inc Class A, Sula Vineyards, Union Wine, Integrated Beverage Group, Kona Brewing Company, Suntory Holdings |
Rtd cocktails was the largest segment with a revenue share of 81.99% in 2021. Horizon Databook has segmented the Latin America canned alcoholic beverages market based on wine, rtd cocktails, hard seltzers covering the revenue growth of each sub-segment from 2017 to 2030.
Alcohol consumption in Central & South America is lower as compared to North America and Europe. As stated by World Health Organization, Central and South America accounted for approximately 5.5 liters of pure alcohol consumption per capita, in 2018. Argentina, Mexico, Brazil, and Colombia are among the prominent alcohol-consuming countries in Central & South America.
This region witnessed an increase in per capita alcohol consumption over the last 40 years. Wine consumption in the region declined steadily, however, consumption of beer and other spirits increased significantly over the past few years.
With the growth of such trends, malt-based canned alcoholic beverages are expected to witness significant demand over the forecast period. Various flavors and attractive marketing and packaging strategies adopted by several market players are driving the hard seltzers segment’s growth in Central & South America.
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