Market revenue in 2021 | USD 54.5 million |
Market revenue in 2030 | USD 244.4 million |
Growth rate | 18.1% (CAGR from 2021 to 2030) |
Largest segment | Rtd cocktails |
Fastest growing segment | Hard Seltzers |
Historical data | 2017 - 2020 |
Base year | 2021 |
Forecast period | 2022 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Wine, RTD Cocktails, Hard Seltzers |
Key market players worldwide | Bacardi, Diageo PLC, Brown-Forman Corp Class A, Anheuser-Busch InBev SA/NV, Treasury Wine Estates Ltd, Asahi Group Holdings Ltd, Pernod Ricard SA, E & J Gallo Winery, Constellation Brands Inc Class A, Sula Vineyards, Union Wine, Integrated Beverage Group, Kona Brewing Company, Suntory Holdings |
Rtd cocktails was the largest segment with a revenue share of 72.48% in 2021. Horizon Databook has segmented the Germany canned alcoholic beverages market based on wine, rtd cocktails, hard seltzers covering the revenue growth of each sub-segment from 2017 to 2030.
The Germany canned alcoholic beverages market growing consumption and trade of alcohol in Germany is expected to drive the demand for canned alcoholic beverages over the coming years. As stated by the World Health Organization, Germany ranked fourth across the globe in per capita alcohol consumption. However, the rising ill-effects of alcohol consumption on consumer health in the country stimulated governing bodies to impose regulations on alcohol consumption.
According to the German Nutrition Society (DGE), tolerable weekly alcohol consumption is 70 grams for women and 140 grams for men. With growing awareness about alcohol quantity intake, consumers have been shifting to ready-to-drink (RTD) beverages with relatively lesser alcohol content. This scenario has been driving the demand for canned alcoholic beverages.
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