Germany Canned Alcoholic Beverages Market Size & Outlook

The canned alcoholic beverages market in Germany is expected to reach a projected revenue of US$ 244.4 million by 2030. A compound annual growth rate of 18.1% is expected of Germany canned alcoholic beverages market from 2022 to 2030.
Revenue, 2021 (US$M)
$54.5
Forecast, 2030 (US$M)
$244.4
CAGR, 2022 - 2030
18.1%
Report Coverage
Germany

Germany canned alcoholic beverages market highlights

  • The Germany canned alcoholic beverages market generated a revenue of USD 54.5 million in 2021 and is expected to reach USD 244.4 million by 2030.
  • The Germany market is expected to grow at a CAGR of 18.1% from 2022 to 2030.
  • In terms of segment, rtd cocktails was the largest revenue generating product in 2021.
  • Hard Seltzers is the most lucrative product segment registering the fastest growth during the forecast period.


Canned alcoholic beverages market data book summary

Market revenue in 2021USD 54.5 million
Market revenue in 2030USD 244.4 million
Growth rate18.1% (CAGR from 2021 to 2030)
Largest segmentRtd cocktails
Fastest growing segmentHard Seltzers
Historical data2017 - 2020
Base year2021
Forecast period2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationWine, RTD Cocktails, Hard Seltzers
Key market players worldwideBacardi, Diageo PLC, Brown-Forman Corp Class A, Anheuser-Busch InBev SA/NV, Treasury Wine Estates Ltd, Asahi Group Holdings Ltd, Pernod Ricard SA, E & J Gallo Winery, Constellation Brands Inc Class A, Sula Vineyards, Union Wine, Integrated Beverage Group, Kona Brewing Company, Suntory Holdings


Other key industry trends

  • In terms of revenue, Germany accounted for 0.5% of the global canned alcoholic beverages market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK canned alcoholic beverages market is projected to lead the regional market in terms of revenue in 2030.
  • UK is the fastest growing regional market in Europe and is projected to reach USD 1,365.7 million by 2030.

Rtd cocktails was the largest segment with a revenue share of 72.48% in 2021. Horizon Databook has segmented the Germany canned alcoholic beverages market based on wine, rtd cocktails, hard seltzers covering the revenue growth of each sub-segment from 2017 to 2030.


The Germany canned alcoholic beverages market growing consumption and trade of alcohol in Germany is expected to drive the demand for canned alcoholic beverages over the coming years. As stated by the World Health Organization, Germany ranked fourth across the globe in per capita alcohol consumption. However, the rising ill-effects of alcohol consumption on consumer health in the country stimulated governing bodies to impose regulations on alcohol consumption. 

According to the German Nutrition Society (DGE), tolerable weekly alcohol consumption is 70 grams for women and 140 grams for men. With growing awareness about alcohol quantity intake, consumers have been shifting to ready-to-drink (RTD) beverages with relatively lesser alcohol content. This scenario has been driving the demand for canned alcoholic beverages.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

Canned Alcoholic Beverages Market Companies

Name Profile # Employees HQ Website

Germany canned alcoholic beverages market size, by product, 2017-2030 (US$M)

Germany Canned Alcoholic Beverages Market Outlook Share, 2021 & 2030 (US$M)

Germany canned alcoholic beverages market size, by product, 2017-2030 (US$M)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more