Europe Canned Alcoholic Beverages Market Size & Outlook
Europe canned alcoholic beverages market, 2017-2030 (US$M)
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Europe canned alcoholic beverages market highlights
- The Europe canned alcoholic beverages market generated a revenue of USD 319.2 million in 2021.
- The market is expected to grow at a CAGR of 25.9% from 2022 to 2030.
- In terms of segment, rtd cocktails was the largest revenue generating product in 2021.
- Hard Seltzers is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, UK is expected to register the highest CAGR from 2022 to 2030.
Europe data book summary
| Market revenue in 2021 | USD 319.2 million |
| Market revenue in 2030 | USD 2,529.2 million |
| Growth rate | 25.9% (CAGR from 2021 to 2030) |
| Largest segment | Rtd cocktails |
| Fastest growing segment | Hard Seltzers |
| Historical data covered | 2017 - 2020 |
| Base year for estimation | 2021 |
| Forecast period covered | 2022 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Wine, RTD Cocktails, Hard Seltzers |
| Key market players worldwide | Bacardi, Diageo PLC, Brown-Forman Corp Class A, Anheuser-Busch InBev SA/NV, Treasury Wine Estates Ltd, Asahi Group Holdings Ltd, Pernod Ricard SA, E & J Gallo Winery, Constellation Brands Inc Class A, Sula Vineyards, Union Wine, Integrated Beverage Group, Kona Brewing Company, Suntory Holdings |
Other key industry trends
- In terms of revenue, Europe region accounted for 3.2% of the global canned alcoholic beverages market in 2021.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 2,702.8 million by 2030.
Rtd cocktails was the largest segment with a revenue share of 67.2% in 2021. Horizon Databook has segmented the Europe canned alcoholic beverages market based on wine, rtd cocktails, hard seltzers covering the revenue growth of each sub-segment from 2017 to 2030.
The growing consumption of beer is expected to fuel the demand for malt-based canned alcoholic beverages across the forecast period. Similarly, Belarus, France, Germany, and Ireland are among the countries with a high per capita consumption of alcohol. With the growing consumption and export of alcohol from European countries, the region is expected to witness strong demand for canned alcoholic beverages during the forecast period.
Alcohol preference in Europe is extremely versatile as the preference for wine, RTD beverages, and hard seltzers varies in each country. For instance, in Central Europe, the consumption of RTD beverages is higher; the Mediterranean region is associated primarily with wine; and the Northern and Eastern regions have shown a greater preference for spirits. However, canned hard seltzers are the most favored product type across Europe.
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Canned Alcoholic Beverages Market Scope
Canned Alcoholic Beverages Market Companies
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Europe canned alcoholic beverages market size, by country, 2017-2030 (US$M)
Europe Canned Alcoholic Beverages Market Outlook Share, 2021 & 2030 (US$M)
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