Global Buy Now Pay Later Market Size & Outlook

The buy now pay later industry worldwide is expected to reach a projected revenue of US$ 38,572.4 million by 2030. A compound annual growth rate of 26.1% is expected of the worldwide buy now pay later industry from 2024 to 2030.

Revenue, 2023 (US$M)
$7,629.0
Forecast, 2030 (US$M)
$38,572.4
CAGR, 2024 - 2030
26.1%
Report Coverage
Worldwide

Global buy now pay later market highlights

  • The global buy now pay later market generated a revenue of USD 7,629.0 million in 2023 and is expected to reach USD 38,572.4 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 26.1% by 2030.
  • In terms of segment, online accounted for a revenue of USD 5,018.1 million in 2023.
  • Online is the most lucrative channel segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.
  • Country-wise, Sweden is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 7,629.0 million
Market revenue in 2030USD 38,572.4 million
Growth rate26.1% (CAGR from 2023 to 2030)
Largest segmentOnline
Fastest growing segmentOnline
Historical data covered2017 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationOnline, POS

Other key industry trends

  • In terms of revenue, the North America accounted for 29.6% of the global buy now pay later market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Sweden is the fastest growing regional market and is projected to reach USD 2,027.4 million by 2030.

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Buy Now Pay Later Market Companies

Name Profile # Employees HQ Website

Global buy now pay later market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to buy now pay later market will help companies and investors design strategic landscapes.


online was the largest segment with a revenue share of 65.78% in 2023. Horizon Databook has segmented the Global buy now pay later market based on online, pos covering the revenue growth of each sub-segment from 2017 to 2030.


  • Global Buy Now Pay Later Channel Outlook (Revenue, USD Million, 2017-2030)
    • Online
    • POS
  • Global Buy Now Pay Later Enterprise Size Outlook (Revenue, USD Million, 2017-2030)
    • Large Enterprises
    • Small & Medium Enterprises
  • Global Buy Now Pay Later End Use Outlook (Revenue, USD Million, 2017-2030)
    • Retail
      • Consumer Electronics
      • Fashion & Garment
      • Others
    • Healthcare
    • Leisure & Entertainment
    • Automotive
    • Others

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Target buyers of Global buy now pay later market databook

  • Our clientele includes a mix of buy now pay later market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global buy now pay later market , including forecasts for subscribers. This global databook contains high-level insights into Global buy now pay later market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Global buy now pay later market statistics, by region, 2017-2030 (US$M)

Top 10 countries: Buy now pay later market size, 2023 (USD Million)

Top 10 countries: Buy now pay later market size, 2023 (USD Million)

Global buy now pay later market, by region, 2023 (US$M)

Global buy now pay later market statistics, by region, 2017-2030 (US$M)

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