U.S. Books Market Size & Outlook, 2024-2030
U.S. books market, 2018-2030 (US$B)
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U.S. books market highlights
- The U.S. books market generated a revenue of USD 40.5 billion in 2024 and is expected to reach USD 51.5 billion by 2030.
- The U.S. market is expected to grow at a CAGR of 4.2% from 2025 to 2030.
- In terms of segment, mystery was the largest revenue generating type in 2024.
- Mystery is the most lucrative type segment registering the fastest growth during the forecast period.
Books market data book summary
| Market revenue in 2024 | USD 40.5 billion |
| Market revenue in 2030 | USD 51.5 billion |
| Growth rate | 4.2% (CAGR from 2025 to 2030) |
| Largest segment | Mystery |
| Fastest growing segment | Mystery |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Science, Historical, Mystery, Fantasy, Literary, Contemporary /Realistic, Romance, Educational, Comic, Others (classics, biographies) |
| Key market players worldwide | News Corp Class A, Paramount Global Class A, Pearson PLC, Scholastic Corp, Penguin Random House, Macmillan, Marvel Entertainment, Morris Publishing Group, IDW Publishing, Hachette Book Group |
Other key industry trends
- In terms of revenue, U.S. accounted for 26.8% of the global books market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. books market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 8.7 billion by 2030.
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Books Market Scope
Books Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. books market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to books market will help companies and investors design strategic landscapes.
Mystery was the largest segment with a revenue share of 19.26% in 2024. Horizon Databook has segmented the U.S. books market based on science, historical, mystery, fantasy, literary, contemporary /realistic, romance, educational, comic, others (classics, biographies) covering the revenue growth of each sub-segment from 2018 to 2030.
The U.S. is one of the largest markets for the book publishing industry. 2.6 billion books were sold in 2016, according to the Association of American Publishers. The growing interest in self-publishing is also likely to benefit the U.S. books market.
According to Bowker’s report on Self-Publishing in the United States, 2013–2018, the total number of print and e-books self-published in 2018 was 1.68 million in the U.S. This indicates that a staggering 4,500+ books were released each day.
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Target buyers of U.S. books market databook
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Our clientele includes a mix of books market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. books market , including forecasts for subscribers. This country databook contains high-level insights into U.S. books market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. books market size, by type, 2018-2030 (US$B)
U.S. Books Market Outlook Share, 2024 & 2030 (US$B)
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