China Books Market Size & Outlook, 2024-2030
China books market, 2018-2030 (US$B)
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China books market highlights
- The China books market generated a revenue of USD 16.2 billion in 2024 and is expected to reach USD 22.2 billion by 2030.
- The China market is expected to grow at a CAGR of 5.5% from 2025 to 2030.
- In terms of segment, educational was the largest revenue generating type in 2024.
- Mystery is the most lucrative type segment registering the fastest growth during the forecast period.
Books market data book summary
| Market revenue in 2024 | USD 16.2 billion |
| Market revenue in 2030 | USD 22.2 billion |
| Growth rate | 5.5% (CAGR from 2025 to 2030) |
| Largest segment | Educational |
| Fastest growing segment | Mystery |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Science, Historical, Mystery, Fantasy, Literary, Contemporary /Realistic, Romance, Educational, Comic, Others (classics, biographies) |
| Key market players worldwide | News Corp Class A, Paramount Global Class A, Pearson PLC, Scholastic Corp, Penguin Random House, Macmillan, Marvel Entertainment, Morris Publishing Group, IDW Publishing, Hachette Book Group |
Other key industry trends
- In terms of revenue, China accounted for 10.7% of the global books market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China books market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 14.6 billion by 2030.
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Books Market Scope
Books Market Companies
| Name | Profile | # Employees | HQ | Website |
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China books market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to books market will help companies and investors design strategic landscapes.
Educational was the largest segment with a revenue share of 32.72% in 2024. Horizon Databook has segmented the China books market based on science, historical, mystery, fantasy, literary, contemporary /realistic, romance, educational, comic, others (classics, biographies) covering the revenue growth of each sub-segment from 2018 to 2030.
According to a study conducted by OpenBook in 2020, the top selling category in the first half of the year were children’s books, which composed 28.85% of all sales, while the physical stores' bestselling category was study aids, with 31.45% of physical sales.
Chinese readers have begun to move away from traditional brick-and-mortar stores, encouraged by new technologies. Online recommendation has become such an important mechanism that more and more publishers consider WeChat the most efficient way to sell books.
Apart from popular online bookstores like Taobao, JD, and Dangdang, WeChat has become an indispensable promotional and sales channel for publishers.
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Target buyers of China books market databook
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Our clientele includes a mix of books market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the China books market , including forecasts for subscribers. This country databook contains high-level insights into China books market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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China books market size, by type, 2018-2030 (US$B)
China Books Market Outlook Share, 2024 & 2030 (US$B)
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