Global Bathtub Market Size & Outlook

Alcove was the largest segment with a revenue share of 37.54% in 2023. Horizon Databook has segmented the Global bathtub market based on freestanding, alcove, drop-in, corner covering the revenue growth of each sub-segment from 2018 to 2030.

With highly rising costs associated with home prices as well as mortgage rates, consumers are increasingly investing in home improvement or home remodeling projects to revamp their traditional household structure. The growing home values have doubled the homeowner equity in the past five years since 2019.

Consumers are increasingly investing in improvement or remodeling projects to revamp their traditional homes. In addition, the U.S. economy steadily expanded with rising prices of houses and low unemployment since 2018, thereby putting more equity in the hands of homeowners. As a result, consumers are looking to invest in home remodeling projects instead of buying a new home.

Additionally, consumer demand for customized ceramic and engineered stone products has grown exponentially in economies such as the U.S., Canada, and China. Increasing demand for bathtub with value-added amenities such as freestanding bathtubs providing attractive is expected to drive technological advancements within the industry.