Global Bathtub Market Size & Outlook, 2023-2030
Global bathtub market, 2018-2030 (US$M)
Related Markets
Global bathtub market highlights
- The global bathtub market generated a revenue of USD 9,895.5 million in 2023 and is expected to reach USD 13,039.6 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 4% by 2030.
- In terms of segment, alcove accounted for a revenue of USD 3,714.9 million in 2023.
- Freestanding is the most lucrative type segment registering the fastest growth during the forecast period.
- In terms of region, Europe was the largest revenue generating market in 2023.
- Country-wise, Germany is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 9,895.5 million |
| Market revenue in 2030 | USD 13,039.6 million |
| Growth rate | 4% (CAGR from 2023 to 2030) |
| Largest segment | Alcove |
| Fastest growing segment | Freestanding |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Freestanding, Alcove, Drop-in, Corner |
Other key industry trends
- In terms of revenue, the North America accounted for 30.0% of the global bathtub market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Germany is the fastest growing regional market and is projected to reach USD 975.7 million by 2030.
Alcove was the largest segment with a revenue share of 37.54% in 2023. Horizon Databook has segmented the Global bathtub market based on freestanding, alcove, drop-in, corner covering the revenue growth of each sub-segment from 2018 to 2030.
With highly rising costs associated with home prices as well as mortgage rates, consumers are increasingly investing in home improvement or home remodeling projects to revamp their traditional household structure. The growing home values have doubled the homeowner equity in the past five years since 2019.
Consumers are increasingly investing in improvement or remodeling projects to revamp their traditional homes. In addition, the U.S. economy steadily expanded with rising prices of houses and low unemployment since 2018, thereby putting more equity in the hands of homeowners. As a result, consumers are looking to invest in home remodeling projects instead of buying a new home.
Additionally, consumer demand for customized ceramic and engineered stone products has grown exponentially in economies such as the U.S., Canada, and China. Increasing demand for bathtub with value-added amenities such as freestanding bathtubs providing attractive is expected to drive technological advancements within the industry.
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Bathtub Market Scope
Bathtub Market Companies
| Name | Profile | # Employees | HQ | Website |
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Global bathtub market size, by regions, 2018-2030 (US$M)
Top 10 countries: Bathtub market size, 2023 (US$M)
Global bathtub market share, by type, 2023 & 2030 (%, US$M)
Bathtub market: Opportunity assessment by country
Global bathtub market, by region, 2023 (US$M)
| Type | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 2,586.0 | 2,663.6 | 2,732.3 | 2,806.2 | 2,884.9 | 2,968.4 | 3,057.0 | 3,150.5 | 3,250.2 | 3,356.4 | 3,469.3 | 3,589.4 | 3,717.5 | 3.3% |
| Europe | 3,268.4 | 3,383.8 | 3,489.2 | 3,602.3 | 3,723.1 | 3,851.2 | 3,987.7 | 4,132.1 | 4,286.1 | 4,450.9 | 4,626.1 | 4,813.5 | 5,013.7 | 3.8% |
| Asia Pacific | 1,646.9 | 1,727.9 | 1,805.3 | 1,888.3 | 1,976.8 | 2,071.1 | 2,171.9 | 2,278.9 | 2,393.4 | 2,516.1 | 2,647.4 | 2,788.1 | 2,939.1 | 5.1% |
| Latin America | 470.9 | 489.9 | 507.4 | 526.2 | 546.3 | 567.6 | 590.6 | 614.7 | 640.6 | 668.1 | 697.5 | 729.1 | 762.9 | 4.3% |
| MEA | 354.1 | 370.1 | 385.2 | 401.6 | 418.7 | 437.2 | 456.9 | 477.8 | 500.1 | 524.1 | 549.5 | 577.0 | 606.4 | 4.8% |
| Overall | 8,326.3 | 8,635.3 | 8,919.4 | 9,224.6 | 9,549.8 | 9,895.5 | 10,264.1 | 10,654.0 | 11,070.4 | 11,515.6 | 11,989.8 | 12,497.1 | 13,039.6 | 4.0% |
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