U.S. Baby Toiletries Market Size & Outlook, 2019-2027

The baby toiletries market in the United States is expected to reach a projected revenue of US$ 9,699.7 million by 2027. A compound annual growth rate of 6% is expected of the United States baby toiletries market from 2020 to 2027.

Revenue, 2019 (US$M)
$6,095.2
Forecast, 2027 (US$M)
$9,699.7
CAGR, 2020 - 2027
6%
Report Coverage
U.S.

U.S. baby toiletries market highlights

  • The U.S. baby toiletries market generated a revenue of USD 6,095.2 million in 2019 and is expected to reach USD 9,699.7 million by 2027.
  • The U.S. market is expected to grow at a CAGR of 6% from 2020 to 2027.
  • In terms of segment, diapers was the largest revenue generating product in 2019.
  • Skin Care Products is the most lucrative product segment registering the fastest growth during the forecast period.

Baby toiletries market data book summary

Market revenue in 2019USD 6,095.2 million
Market revenue in 2027USD 9,699.7 million
Growth rate6% (CAGR from 2019 to 2027)
Largest segmentDiapers
Fastest growing segmentSkin Care Products
Historical data2016 - 2018
Base year2019
Forecast period2020 - 2027
Quantitative unitsRevenue in USD million
Market segmentationSkin Care Products, Diapers, Hair Care Products, Wipes, Bathing Products
Key market players worldwideJohnson & Johnson, Kimberly-Clark Corp, Procter & Gamble Co, Hengan International Group Co Ltd, Beiersdorf AG, Unilever PLC, Reckitt Benckiser Group PLC, Dabur India, Avon Healthcare Limited, Himalaya Wellness

Other key industry trends

  • In terms of revenue, U.S. accounted for 28.2% of the global baby toiletries market in 2019.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2027.
  • In North America, U.S. baby toiletries market is projected to lead the regional market in terms of revenue in 2027.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 9,699.7 million by 2027.

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Baby Toiletries Market Scope

Baby toiletries market segmentation & scope
Skin Care Products
Diapers
Hair Care Products
Wipes
Bathing Products
Others
Hypermarkets
Chemist and Pharmacy Stores
E-commerce
Others

Baby Toiletries Market Companies

Name Profile # Employees HQ Website

U.S. baby toiletries market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to baby toiletries market will help companies and investors design strategic landscapes.


Diapers was the largest segment with a revenue share of 29.35% in 2019. Horizon Databook has segmented the U.S. baby toiletries market based on skin care products, diapers, hair care products, wipes, bathing products covering the revenue growth of each sub-segment from 2016 to 2027.


  • U.S. Baby Toiletries Product Outlook (Revenue, USD Million, 2016-2027)
    • Skin Care Products
    • Diapers
    • Hair Care Products
    • Wipes
    • Bathing Products
    • Others
  • U.S. Baby Toiletries Distribution Channel Outlook (Revenue, USD Million, 2016-2027)
    • Hypermarkets
    • Chemist and Pharmacy Stores
    • E-commerce
    • Others

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. baby toiletries market , including forecasts for subscribers. This country databook contains high-level insights into U.S. baby toiletries market from 2016 to 2027, including revenue numbers, major trends, and company profiles.

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U.S. baby toiletries market size, by product, 2016-2027 (US$M)

U.S. Baby Toiletries Market Outlook Share, 2019 & 2027 (US$M)

U.S. baby toiletries market size, by product, 2016-2027 (US$M)

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