North America Baby Toiletries Market Size & Outlook

The baby toiletries market in North America is expected to reach a projected revenue of US$ 12,003.1 million by 2027. A compound annual growth rate of 6.1% is expected of North America baby toiletries market from 2020 to 2027.
Revenue, 2019 (US$M)
$7,490.7
Forecast, 2027 (US$M)
$12,003.1
CAGR, 2020 - 2027
6.1%
Report Coverage
North America

North America baby toiletries market highlights

  • The North America baby toiletries market generated a revenue of USD 7,490.7 million in 2019.
  • The market is expected to grow at a CAGR of 6.1% from 2020 to 2027.
  • In terms of segment, diapers was the largest revenue generating product in 2019.
  • Skin Care Products is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, U.S. is expected to register the highest CAGR from 2020 to 2027.


North America data book summary

Market revenue in 2019USD 7,490.7 million
Market revenue in 2027USD 12,003.1 million
Growth rate6.1% (CAGR from 2019 to 2027)
Largest segmentDiapers
Fastest growing segmentSkin Care Products
Historical data covered2016 - 2018
Base year for estimation2019
Forecast period covered2020 - 2027
Quantitative unitsRevenue in USD million
Market segmentationSkin Care Products, Diapers, Hair Care Products, Wipes, Bathing Products
Key market players worldwideJohnson & Johnson, Kimberly-Clark Corp, Procter & Gamble Co, Hengan International Group Co Ltd, Beiersdorf AG, Unilever PLC, Reckitt Benckiser Group PLC, Dabur India, Avon Healthcare Limited, Himalaya Wellness


Other key industry trends

  • In terms of revenue, North America region accounted for 34.6% of the global baby toiletries market in 2019.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2027.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 9,023.6 million by 2027.

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Baby Toiletries Market Companies

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North America baby toiletries market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to baby toiletries market will help companies and investors design strategic landscapes.


Diapers was the largest segment with a revenue share of 29.35% in 2019. Horizon Databook has segmented the North America baby toiletries market based on skin care products, diapers, hair care products, wipes, bathing products covering the revenue growth of each sub-segment from 2016 to 2027.


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  • Our clientele includes a mix of baby toiletries market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America baby toiletries market , including forecasts for subscribers. This continent databook contains high-level insights into North America baby toiletries market from 2016 to 2027, including revenue numbers, major trends, and company profiles.

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North America baby toiletries market size, by country, 2016-2027 (US$M)

North America Baby Toiletries Market Outlook Share, 2019 & 2027 (US$M)

North America baby toiletries market size, by country, 2016-2027 (US$M)

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