Global Baby Care Products Market Size & Outlook, 2020-2028

The baby care products industry worldwide is expected to reach a projected revenue of US$ 25,426.1 million by 2028. A compound annual growth rate of 4.3% is expected of the worldwide baby care products industry from 2021 to 2028.
Revenue, 2020 (US$M)
$18,171.2
Forecast, 2028 (US$M)
$25,426.1
CAGR, 2021 - 2028
4.3%
Report Coverage
Worldwide

Global baby care products market highlights

  • The global baby care products market generated a revenue of USD 18,171.2 million in 2020 and is expected to reach USD 25,426.1 million by 2028.
  • The market is expected to grow at a CAGR (2021 - 2028) of 4.3% by 2028.
  • In terms of segment, baby toiletries/hair care accounted for a revenue of USD 12,152.3 million in 2020.
  • Baby Skin Care is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, Asia Pacific was the largest revenue generating market in 2020.
  • Country-wise, UK is expected to register the highest CAGR from 2021 to 2028.

Global data book summary

Market revenue in 2020USD 18,171.2 million
Market revenue in 2028USD 25,426.1 million
Growth rate4.3% (CAGR from 2020 to 2028)
Largest segmentBaby toiletries/hair care
Fastest growing segmentBaby Skin Care
Historical data covered2016 - 2019
Base year for estimation2020
Forecast period covered2021 - 2028
Quantitative unitsRevenue in USD million
Market segmentationBaby Skin Care, Baby Toiletries/Hair Care

Other key industry trends

  • In terms of revenue, the North America accounted for 20.1% of the global baby care products market in 2020.
  • By country, the China is projected to lead the global market in terms of revenue in 2028.
  • By country, UK is the fastest growing regional market and is projected to reach USD 569.1 million by 2028.

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Baby Care Products Market Companies

Name Profile # Employees HQ Website

Global baby care products market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to baby care products market will help companies and investors design strategic landscapes.


Baby toiletries/hair care was the largest segment with a revenue share of 66.88% in 2020. Horizon Databook has segmented the Global baby care products market based on baby skin care, baby toiletries/hair care covering the revenue growth of each sub-segment from 2016 to 2028.


  • Global Baby Care Products Product Outlook (Revenue, USD Million, 2016-2028)
    • Baby Skin Care
      • Baby Moisturizer
      • Baby Face Cream
      • Baby Massage Oil
      • Baby Powder
      • Diaper Rash Cream
    • Baby Toiletries/Hair Care
      • Shampoo
      • Conditioner
      • Hair Oil
      • Baby Body Wash
      • Baby Wipes
  • Global Baby Care Products Distribution Channel Outlook (Revenue, USD Million, 2016-2028)
    • Hypermarket & Supermarket
    • Pharmacy & Drugstores
    • Specialty Store
    • Online
    • Others

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Target buyers of Global baby care products market databook

  • Our clientele includes a mix of baby care products market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of global-level data and insights on the Global baby care products market , including forecasts for subscribers. This global databook contains high-level insights into Global baby care products market from 2016 to 2028, including revenue numbers, major trends, and company profiles.

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Global baby care products market size, by region, 2016-2028 (US$M)

Top 10 countries: Baby care products market size, 2020 (US$M)

Global baby care products market share, by product, 2020 & 2028 (%, US$M)

Baby care products market: Opportunity assessment by country

Global baby care products market, by region, 2020 (US$M)

Global baby care products market size, by region, 2016-2028 (US$M)

Product 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 CAGR
North America 3,115.3 3,266.8 3,426.7 3,595.3 3,659.7 3,682.8 3,835.9 4,004.5 4,181.2 4,366.5 4,560.9 4,764.7 4,978.4 3.9%
Europe 3,371.6 3,539.7 3,717.3 3,904.8 3,979.5 4,009.5 4,181.1 4,370.2 4,568.6 4,776.9 4,995.7 5,225.4 5,466.6 4.1%
Asia Pacific 6,729.5 7,098.7 7,490.4 7,905.7 8,095.3 8,195.1 8,586.6 9,017.6 9,471.9 9,951.0 10,456.2 10,989.1 11,551.1 4.5%
Latin America 1,266.3 1,334.0 1,405.8 1,481.9 1,515.5 1,532.2 1,603.4 1,681.8 1,764.3 1,851.2 1,942.8 2,039.2 2,140.9 4.4%
MEA 773.5 813.9 856.7 901.9 921.3 930.4 972.4 1,018.7 1,067.4 1,118.7 1,172.6 1,229.4 1,289.1 4.3%
Overall 15,256.2 16,053.2 16,897.0 17,789.6 18,171.2 18,350.0 19,179.4 20,092.7 21,053.4 22,064.4 23,128.1 24,247.7 25,426.1 4.3%

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