Global B2c E-commerce Market Size & Outlook, 2023-2030

The b2c e-commerce market worldwide is expected to reach a projected revenue of US$ 6,724.8 billion by 2030. A compound annual growth rate of 7.1% is expected of the worldwide b2c e-commerce market from 2024 to 2030.

Revenue, 2023 (US$B)
$4,152.0
Forecast, 2030 (US$B)
$6,724.8
CAGR, 2024 - 2030
7.1%
Report Coverage
Worldwide

Global b2c e-commerce market highlights

  • The global b2c e-commerce market generated a revenue of USD 4,152.0 billion in 2023 and is expected to reach USD 6,724.8 billion by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 7.1% by 2030.
  • In terms of segment, consumer electronics accounted for a revenue of USD 456.6 billion in 2023.
  • Consumer Electronics is the most lucrative application segment registering the fastest growth during the forecast period.
  • In terms of region, Asia Pacific was the largest revenue generating market in 2023.
  • Country-wise, China is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 4,152.0 billion
Market revenue in 2030USD 6,724.8 billion
Growth rate7.1% (CAGR from 2024 to 2030)
Largest segmentConsumer electronics
Fastest growing segmentConsumer Electronics
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationConsumer Electronics, Beauty & Personal Care, Books & Stationery, Automotive

Other key industry trends

  • In terms of revenue, the North America accounted for 29.8% of the global b2c e-commerce market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, China is the fastest growing regional market and is projected to reach USD 1,204.3 billion by 2030.

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B2C E-Commerce Market Scope

B2C E-Commerce Market Companies

Name Profile # Employees HQ Website

Global b2c e-commerce market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to b2c e-commerce market will help companies and investors design strategic landscapes.


Consumer electronics was the largest segment with a revenue share of 11% in 2023. Horizon Databook has segmented the Global b2c e-commerce market based on consumer electronics, beauty & personal care, books & stationery, automotive covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global B2C E-Commerce Application Outlook (Revenue, USD Billion, 2018-2030)
    • Home & Kitchen Application
    • Consumer Electronics
    • Industrial & Science
    • Healthcare
    • Clothing
    • Beauty & Personal Care
    • Sports Apparels
    • Books & Stationery
    • Automotive
    • Others
  • Global B2C E-Commerce Type Outlook (Revenue, USD Billion, 2018-2030)
    • B2C Retailers
    • Classifieds

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Target buyers of Global b2c e-commerce market databook

  • Our clientele includes a mix of b2c e-commerce market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global b2c e-commerce market , including forecasts for subscribers. This global databook contains high-level insights into Global b2c e-commerce market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global b2c e commerce market size, by region, 2018-2030 (US$B)

Global b2c e commerce market share, by application, 2023 & 2030 (%, US$B)

Global b2c e commerce market size, by region, 2018-2030 (US$B)

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