China B2c E-commerce Market Size & Outlook, 2023-2030

The b2c e-commerce market in China is expected to reach a projected revenue of US$ 1,204.3 billion by 2030. A compound annual growth rate of 10.9% is expected of China b2c e-commerce market from 2024 to 2030.
Revenue, 2023 (US$B)
$583.0
Forecast, 2030 (US$B)
$1,204.3
CAGR, 2024 - 2030
10.9%
Report Coverage
China

China b2c e-commerce market highlights

  • The China b2c e-commerce market generated a revenue of USD 583.0 billion in 2023 and is expected to reach USD 1,204.3 billion by 2030.
  • The China market is expected to grow at a CAGR of 10.9% from 2024 to 2030.
  • In terms of segment, consumer electronics was the largest revenue generating application in 2023.
  • Consumer Electronics is the most lucrative application segment registering the fastest growth during the forecast period.

B2c e-commerce market data book summary

Market revenue in 2023USD 583.0 billion
Market revenue in 2030USD 1,204.3 billion
Growth rate10.9% (CAGR from 2023 to 2030)
Largest segmentConsumer electronics
Fastest growing segmentConsumer Electronics
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationConsumer Electronics, Beauty & Personal Care, Books & Stationery, Automotive
Key market players worldwideAmazon.com Inc, Alibaba Group Holding Ltd ADR, ASOS PLC, EBay Inc, FirstCry, JD.com Inc ADR, Jumia Technologies AG ADR, MercadoLibre Inc, Rakuten Group Inc, Sea Ltd ADR, Walmart Inc, Zalando SE, Coupang Inc Ordinary Shares - Class A, Rappi

Other key industry trends

  • In terms of revenue, China accounted for 14.0% of the global b2c e-commerce market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China b2c e-commerce market is projected to lead the regional market in terms of revenue in 2030.
  • China is the fastest growing regional market in Asia Pacific and is projected to reach USD 1,204.3 billion by 2030.

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B2C E-Commerce Market Scope

B2C E-Commerce Market Companies

Name Profile # Employees HQ Website

China b2c e-commerce market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to b2c e-commerce market will help companies and investors design strategic landscapes.


Consumer electronics was the largest segment with a revenue share of 14.72% in 2023. Horizon Databook has segmented the China b2c e-commerce market based on consumer electronics, beauty & personal care, books & stationery, automotive covering the revenue growth of each sub-segment from 2018 to 2030.


  • China B2C E-Commerce Application Outlook (Revenue, USD Billion, 2018-2030)
    • Home & Kitchen Application
    • Consumer Electronics
    • Industrial & Science
    • Healthcare
    • Clothing
    • Beauty & Personal Care
    • Sports Apparels
    • Books & Stationery
    • Automotive
    • Others
  • China B2C E-Commerce Type Outlook (Revenue, USD Billion, 2018-2030)
    • B2C Retailers
    • Classifieds

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  • Our clientele includes a mix of b2c e-commerce market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the China b2c e-commerce market , including forecasts for subscribers. This country databook contains high-level insights into China b2c e-commerce market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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China b2c e commerce market size, by application, 2018-2030 (US$B)

China B2C E-Commerce Market Outlook Share, 2023 & 2030 (US$B)

China b2c e commerce market size, by application, 2018-2030 (US$B)

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