U.S. B2b Sports Nutrition Market Size & Outlook, 2021-2028

The b2b sports nutrition market in the United States is expected to reach a projected revenue of US$ 3,178.6 million by 2028. A compound annual growth rate of 8.9% is expected of the United States b2b sports nutrition market from 2022 to 2028.
Revenue, 2021 (US$M)
$1,747.5
Forecast, 2028 (US$M)
$3,178.6
CAGR, 2022 - 2028
8.9%
Report Coverage
U.S.

U.S. b2b sports nutrition market highlights

  • The U.S. b2b sports nutrition market generated a revenue of USD 1,747.5 million in 2021 and is expected to reach USD 3,178.6 million by 2028.
  • The U.S. market is expected to grow at a CAGR of 8.9% from 2022 to 2028.
  • In terms of segment, gyms was the largest revenue generating distribution channel in 2021.
  • Fitness studios is the most lucrative distribution channel segment registering the fastest growth during the forecast period.


B2b sports nutrition market data book summary

Market revenue in 2021USD 1,747.5 million
Market revenue in 2028USD 3,178.6 million
Growth rate8.9% (CAGR from 2021 to 2028)
Largest segmentGyms
Fastest growing segmentFitness studios
Historical data2016 - 2020
Base year2021
Forecast period2022 - 2028
Quantitative unitsRevenue in USD million
Market segmentationGyms, Fitness studios, Sports academies
Key market players worldwideGlanbia PLC, Abbott Laboratories, PepsiCo Inc, MusclePharm Corp, Post Holdings Inc, Herbalife Ltd, GNC, The Bountiful Company, Clif Bar, Science in Sport, Iovate Health Sciences International


Other key industry trends

  • In terms of revenue, U.S. accounted for 56.5% of the global b2b sports nutrition market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2028.
  • In North America, U.S. b2b sports nutrition market is projected to lead the regional market in terms of revenue in 2028.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 586.6 million by 2028.

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B2B Sports Nutrition Market Companies

Name Profile # Employees HQ Website

U.S. b2b sports nutrition market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to b2b sports nutrition market will help companies and investors design strategic landscapes.


Gyms was the largest segment with a revenue share of 67.46% in 2021. Horizon Databook has segmented the U.S. b2b sports nutrition market based on gyms, fitness studios, sports academies covering the revenue growth of each sub-segment from 2016 to 2028.


Growing trend of self-diagnosis and increasing number of health-conscious people in the U.S. are factors expected to boost the demand for these supplements for treating various vitamin & mineral deficiencies. In addition, companies are focusing on targeting consumers based on label claims and certifications.

For instance, in 2018, NOW Sports collaborated with Informed Sports—a third-party certification provider—for detecting the presence of any banned substances. Such certifications help companies build consumer trust and improve brand reputation.

Increasing number of new product launches in sports supplements category also indicates that there is high demand for these products. For instance, in 2017, Momentous, a B2B sports nutrition company, introduced NSG-certified protein powders, such as RedShift, Absolute Zero, and Arc Fire.

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. b2b sports nutrition market , including forecasts for subscribers. This country databook contains high-level insights into U.S. b2b sports nutrition market from 2016 to 2028, including revenue numbers, major trends, and company profiles.

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U.S. b2b sports nutrition market size, by distribution channel, 2016-2028 (US$M)

U.S. B2B Sports Nutrition Market Outlook Share, 2021 & 2028 (US$M)

U.S. b2b sports nutrition market size, by distribution channel, 2016-2028 (US$M)

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