New Zealand B2b Sports Nutrition Market Size & Outlook

The b2b sports nutrition market in New Zealand is expected to reach a projected revenue of US$ 72.3 million by 2028. A compound annual growth rate of 9.8% is expected of New Zealand b2b sports nutrition market from 2022 to 2028.
Revenue, 2021 (US$M)
$37.5
Forecast, 2028 (US$M)
$72.3
CAGR, 2022 - 2028
9.8%
Report Coverage
New Zealand

New Zealand b2b sports nutrition market highlights

  • The New Zealand b2b sports nutrition market generated a revenue of USD 37.5 million in 2021 and is expected to reach USD 72.3 million by 2028.
  • The New Zealand market is expected to grow at a CAGR of 9.8% from 2022 to 2028.
  • In terms of segment, gyms was the largest revenue generating distribution channel in 2021.
  • Fitness studios is the most lucrative distribution channel segment registering the fastest growth during the forecast period.


B2b sports nutrition market data book summary

Market revenue in 2021USD 37.5 million
Market revenue in 2028USD 72.3 million
Growth rate9.8% (CAGR from 2021 to 2028)
Largest segmentGyms
Fastest growing segmentFitness studios
Historical data2016 - 2020
Base year2021
Forecast period2022 - 2028
Quantitative unitsRevenue in USD million
Market segmentationGyms, Fitness studios, Sports academies
Key market players worldwideGlanbia PLC, Abbott Laboratories, PepsiCo Inc, MusclePharm Corp, Post Holdings Inc, Herbalife Ltd, GNC, The Bountiful Company, Clif Bar, Science in Sport, Iovate Health Sciences International


Other key industry trends

  • In terms of revenue, New Zealand accounted for 1.2% of the global b2b sports nutrition market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2028.
  • In Asia Pacific, China b2b sports nutrition market is projected to lead the regional market in terms of revenue in 2028.
  • China is the fastest growing regional market in Asia Pacific and is projected to reach USD 146.0 million by 2028.

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B2B Sports Nutrition Market Companies

Name Profile # Employees HQ Website

New Zealand b2b sports nutrition market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to b2b sports nutrition market will help companies and investors design strategic landscapes.


Gyms was the largest segment with a revenue share of 72.27% in 2021. Horizon Databook has segmented the New Zealand b2b sports nutrition market based on gyms, fitness studios, sports academies covering the revenue growth of each sub-segment from 2016 to 2028.


The New Zealand fitness industry is significantly developed with around 300 to 360 club operators and approximately 4,000 to 5,000 fitness employees & contractors. Reopening of gyms and fitness centers in the country post temporary closure due to COVID-19 is estimated to increase demand for B2B sports nutrition.

According to Les Mills Clubs, the attendance in gyms and fitness centers have reached 88% of pre-COVID-19 levels within 4 weeks of reopening. Owing to the presence of a developed fitness industry and large number of people engaged in sports & fitness, New Zealand is expected to register high demand for B2B sports nutrition products in the coming years.

Among different nutrition products, including protein bars, RTD, and protein powders, the most popular product is protein powder, whereas non-protein nutrition products have the highest forecast growth in New Zealand.

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  • Our clientele includes a mix of b2b sports nutrition market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the New Zealand b2b sports nutrition market , including forecasts for subscribers. This country databook contains high-level insights into New Zealand b2b sports nutrition market from 2016 to 2028, including revenue numbers, major trends, and company profiles.

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New Zealand b2b sports nutrition market size, by distribution channel, 2016-2028 (US$M)

New Zealand B2B Sports Nutrition Market Outlook Share, 2021 & 2028 (US$M)

New Zealand b2b sports nutrition market size, by distribution channel, 2016-2028 (US$M)

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