Middle East & Africa B2b Sports Nutrition Market Size & Outlook

The b2b sports nutrition market in Middle East & Africa is expected to reach a projected revenue of US$ 99.1 million by 2028. A compound annual growth rate of 7.8% is expected of Middle East & Africa b2b sports nutrition market from 2022 to 2028.
Revenue, 2021 (US$M)
$58.4
Forecast, 2028 (US$M)
$99.1
CAGR, 2022 - 2028
7.8%
Report Coverage
Middle East & Africa

MEA b2b sports nutrition market highlights

  • The MEA b2b sports nutrition market generated a revenue of USD 58.4 million in 2021.
  • The market is expected to grow at a CAGR of 7.8% from 2022 to 2028.
  • In terms of segment, gyms was the largest revenue generating distribution channel in 2021.
  • Fitness studios is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
  • Country-wise, UAE is expected to register the highest CAGR from 2022 to 2028.


MEA data book summary

Market revenue in 2021USD 58.4 million
Market revenue in 2028USD 99.1 million
Growth rate7.8% (CAGR from 2021 to 2028)
Largest segmentGyms
Fastest growing segmentFitness studios
Historical data covered2016 - 2020
Base year for estimation2021
Forecast period covered2022 - 2028
Quantitative unitsRevenue in USD million
Market segmentationGyms, Fitness studios, Sports academies
Key market players worldwideGlanbia PLC, Abbott Laboratories, PepsiCo Inc, MusclePharm Corp, Post Holdings Inc, Herbalife Ltd, GNC, The Bountiful Company, Clif Bar, Science in Sport, Iovate Health Sciences International


Other key industry trends

  • In terms of revenue, MEA region accounted for 1.9% of the global b2b sports nutrition market in 2021.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2028.
  • Europe is the fastest growing regional market and is projected to reach USD 1,125.3 million by 2028.

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B2B Sports Nutrition Market Companies

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Middle East & Africa b2b sports nutrition market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to b2b sports nutrition market will help companies and investors design strategic landscapes.


Gyms was the largest segment with a revenue share of 73.12% in 2021. Horizon Databook has segmented the Middle East & Africa b2b sports nutrition market based on gyms, fitness studios, sports academies covering the revenue growth of each sub-segment from 2016 to 2028.


Growing health consciousness, expanding distribution networks for B2B sports nutrition products, increasing trend of self-medication, and rapid entry of new brands are among the major factors propelling revenue growth in MEA B2B sports nutrition market.

There are growth opportunities for manufacturers of B2B sports nutrition supplements in the region due to willingness of consumers to purchase products that enhance performance in sports activities. South Africa B2B sports nutrition market continues to be the largest market in MEA owing to the presence of well-established companies in the country.

Moreover, the demand for B2B sports nutrition products in the country is majorly from high-income consumers willing to buy sports supplements despite moderate economic growth in the country. According to Mintel Global New Product Database, launch of products that claim high and added protein content has increased by 140% between 2013 and 2018 in MEA.

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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa b2b sports nutrition market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa b2b sports nutrition market from 2016 to 2028, including revenue numbers, major trends, and company profiles.

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MEA b2b sports nutrition market size, by country, 2016-2028 (US$M)

Middle East & Africa B2B Sports Nutrition Market Outlook Share, 2021 & 2028 (US$M)

MEA b2b sports nutrition market size, by country, 2016-2028 (US$M)

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