Australia Augmented Reality Market Size & Outlook
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Australia augmented reality market highlights
- The Australia augmented reality market generated a revenue of USD 2,102.7 million in 2025 and is expected to reach USD 19,858.5 million by 2033.
- The Australia market is expected to grow at a CAGR of 30.9% from 2026 to 2033.
- In terms of segment, hardware was the largest revenue generating component in 2025.
- Software is the most lucrative component segment registering the fastest growth during the forecast period.
Augmented reality market data book summary
| Market revenue in 2025 | USD 2,102.7 million |
| Market revenue in 2033 | USD 19,858.5 million |
| Growth rate | 30.9% (CAGR from 2026 to 2033) |
| Largest segment | Hardware |
| Fastest growing segment | Software |
| Historical data | 2021 - 2024 |
| Base year | 2025 |
| Forecast period | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hardware, Software |
| Key market players worldwide | Apple, Inc., Blippar, Google LLC, Lenovo Group Ltd, Magic Leap, Inc., Meta Platforms Inc Class A, PTC Inc, Snap Inc Class A, Sony Corporation, TeamViewer SE Bearer Shares, Vuzix Corp, Wikitude, Xiaomi Corp Class B, Zappar |
Other key industry trends
- In terms of revenue, Australia accounted for 1.7% of the global augmented reality market in 2025.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
- In Asia Pacific, China augmented reality market is projected to lead the regional market in terms of revenue in 2033.
- China is the fastest growing regional market in Asia Pacific and is projected to reach USD 168,012.9 million by 2033.
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Augmented Reality Market Scope
Augmented Reality Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Magic Leap, Inc. | View profile | - | - | - |
| Apple, Inc. | View profile | - | - | - |
| Sony Corporation | View profile | - | - | - |
| Google LLC | View profile | - | - | - |
| PTC Inc | View profile | 7231 | 121 Seaport Boulevard, Boston, MA, United States, 02210 | https://www.ptc.com |
| Zappar | View profile | 51-100 | London, England, United Kingdom, Europe | http://www.zappar.com |
| Blippar | View profile | 101-250 | London, England, United Kingdom, Europe | http://www.blippar.com |
| TeamViewer SE Bearer Shares | View profile | 1461 | Bahnhofsplatz 2, Goppingen, BW, Germany, 73033 | https://www.teamviewer.com |
| Wikitude | View profile | 11-50 | Salzburg, Salzburg, Austria, Europe | http://www.wikitude.com |
| Vuzix Corp | View profile | 94 | 25 Hendrix Road, Suite A, West Henrietta, NY, United States, 14586 | https://www.vuzix.com |
| Snap Inc Class A | View profile | 5289 | 3000 31st Street, Santa Monica, CA, United States, 90405 | https://www.snap.com |
| Meta Platforms Inc Class A | View profile | 69329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | https://about.meta.com |
| Lenovo Group Ltd | View profile | 71090 | 979 King's Road, 23rd Floor, Lincoln House, Taikoo Place, Hong Kong, Hong Kong | https://www.lenovo.com |
| Xiaomi Corp Class B | View profile | 33627 | Anningzhuang Road, Xiaomi Campus, Haidian District, Beijing, China, People's Republic of | https://www.mi.com |
Australia augmented reality market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to augmented reality market will help companies and investors design strategic landscapes.
Hardware was the largest segment with a revenue share of 100.89% in 2025. Horizon Databook has segmented the Australia augmented reality market based on hardware, software covering the revenue growth of each sub-segment from 2021 to 2033.
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Our clientele includes a mix of augmented reality market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Australia augmented reality market , including forecasts for subscribers. This country databook contains high-level insights into Australia augmented reality market from 2021 to 2033, including revenue numbers, major trends, and company profiles.
Partial client list
Australia augmented reality market size, by component, 2021-2033 (US$M)
Australia Augmented Reality Market Outlook Share, 2025 & 2033 (US$M)
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