Global Augmented Reality Market Size & Outlook, 2026-2033
Global augmented reality market, 2021-2033 (US$M)
Related Markets
Global augmented reality market highlights
- The global augmented reality market generated a revenue of USD 120,205.7 million in 2025 and is expected to reach USD 1,050,559.8 million by 2033.
- The market is expected to grow at a CAGR (2026 - 2033) of 29.7% by 2033.
- In terms of segment, hardware accounted for a revenue of USD 100,232.4 million in 2025.
- Software is the most lucrative component segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2025.
- Country-wise, China is expected to register the highest CAGR from 2026 to 2033.
Global data book summary
| Market revenue in 2025 | USD 120,205.7 million |
| Market revenue in 2033 | USD 1,050,559.8 million |
| Growth rate | 29.7% (CAGR from 2026 to 2033) |
| Largest segment | Hardware |
| Fastest growing segment | Software |
| Historical data covered | 2021 - 2024 |
| Base year for estimation | 2025 |
| Forecast period covered | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hardware, Software |
Other key industry trends
- In terms of revenue, the North America accounted for 34.7% of the global augmented reality market in 2025.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2033.
- By country, China is the fastest growing regional market and is projected to reach USD 168,012.9 million by 2033.
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Augmented Reality Market Scope
Augmented Reality Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Magic Leap, Inc. | View profile | - | - | - |
| Apple, Inc. | View profile | - | - | - |
| Sony Corporation | View profile | - | - | - |
| Google LLC | View profile | - | - | - |
| PTC Inc | View profile | 7231 | 121 Seaport Boulevard, Boston, MA, United States, 02210 | https://www.ptc.com |
| Zappar | View profile | 51-100 | London, England, United Kingdom, Europe | http://www.zappar.com |
| Blippar | View profile | 101-250 | London, England, United Kingdom, Europe | http://www.blippar.com |
| TeamViewer SE Bearer Shares | View profile | 1461 | Bahnhofsplatz 2, Goppingen, BW, Germany, 73033 | https://www.teamviewer.com |
| Wikitude | View profile | 11-50 | Salzburg, Salzburg, Austria, Europe | http://www.wikitude.com |
| Vuzix Corp | View profile | 94 | 25 Hendrix Road, Suite A, West Henrietta, NY, United States, 14586 | https://www.vuzix.com |
| Snap Inc Class A | View profile | 5289 | 3000 31st Street, Santa Monica, CA, United States, 90405 | https://www.snap.com |
| Meta Platforms Inc Class A | View profile | 69329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | https://about.meta.com |
| Lenovo Group Ltd | View profile | 71090 | 979 King's Road, 23rd Floor, Lincoln House, Taikoo Place, Hong Kong, Hong Kong | https://www.lenovo.com |
| Xiaomi Corp Class B | View profile | 33627 | Anningzhuang Road, Xiaomi Campus, Haidian District, Beijing, China, People's Republic of | https://www.mi.com |
Global augmented reality market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to augmented reality market will help companies and investors design strategic landscapes.
Hardware was the largest segment with a revenue share of 83.38% in 2025. Horizon Databook has segmented the Global augmented reality market based on hardware, software covering the revenue growth of each sub-segment from 2021 to 2033.
- Global Augmented Reality Component Outlook (Revenue, USD Million, 2021-2033)
- Hardware
- Software
- Global Augmented Reality Display Outlook (Revenue, USD Million, 2021-2033)
- HMD
- Smart Glasses
- Cinema Display Glasses
- XR Glasses
- HUD
- Handheld Devices
- Global Augmented Reality Application Outlook (Revenue, USD Million, 2021-2033)
- Aerospace & Defense
- Automotive
- Education
- E-Commerce & Retail
- Gaming & Entertainment
- Healthcare
- Industrial & Manufacturing
- Others Application
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Target buyers of Global augmented reality market databook
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Our clientele includes a mix of augmented reality market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global augmented reality market , including forecasts for subscribers. This global databook contains high-level insights into Global augmented reality market from 2021 to 2033, including revenue numbers, major trends, and company profiles.
Partial client list
Global augmented reality market size, by regions, 2021-2033 (US$M)
Top 10 countries: Augmented reality market size, 2025 (US$M)
Global augmented reality market share, by component, 2025 & 2033 (%, US$M)
Augmented reality market: Opportunity assessment by country
Global augmented reality market, by region, 2025 (US$M)
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