UAE Audience Analytics Market Size & Outlook, 2023-2030

The audience analytics market in the UAE is expected to reach a projected revenue of US$ 288.2 million by 2030. A compound annual growth rate of 8.5% is expected of the UAE audience analytics market from 2024 to 2030.
Revenue, 2023 (US$M)
$162.9
Forecast, 2030 (US$M)
$288.2
CAGR, 2024 - 2030
8.5%
Report Coverage
UAE

UAE audience analytics market highlights

  • The UAE audience analytics market generated a revenue of USD 162.9 million in 2023 and is expected to reach USD 288.2 million by 2030.
  • The UAE market is expected to grow at a CAGR of 8.5% from 2024 to 2030.
  • In terms of segment, solution was the largest revenue generating component in 2023.
  • Services is the most lucrative component segment registering the fastest growth during the forecast period.

Audience analytics market data book summary

Market revenue in 2023USD 162.9 million
Market revenue in 2030USD 288.2 million
Growth rate8.5% (CAGR from 2023 to 2030)
Largest segmentSolution
Fastest growing segmentServices
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSolution, Services
Key market players worldwideAdobe Inc, Oracle Corp, International Business Machines Corp, SAS AB, Alphabet Inc Class A, ComScore Inc, Unifi Inc, Akamai Technologies Inc, JCDecaux SE, Telmar, Audiense, Raydiant, Quividi, AnalyticOwl, NetBase Solutions

Other key industry trends

  • In terms of revenue, UAE accounted for 3.6% of the global audience analytics market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Middle East & Africa, UAE audience analytics market is projected to lead the regional market in terms of revenue in 2030.
  • South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 215.3 million by 2030.

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Audience Analytics Market Companies

Name Profile # Employees HQ Website

UAE audience analytics market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to audience analytics market will help companies and investors design strategic landscapes.


Solution was the largest segment with a revenue share of 65.44% in 2023. Horizon Databook has segmented the UAE audience analytics market based on solution, services covering the revenue growth of each sub-segment from 2018 to 2030.


  • UAE Audience Analytics Component Outlook (Revenue, USD Million, 2018-2030)
    • Solution
    • Services
  • UAE Audience Analytics Application Outlook (Revenue, USD Million, 2018-2030)
    • Competitive Analysis
    • Sales & Marketing Management
    • Customer Experience
  • UAE Audience Analytics Enterprise Size Outlook (Revenue, USD Million, 2018-2030)
    • Large Size Enterprises
    • Small and Medium Sized Enterprises
  • UAE Audience Analytics End-use Industry Outlook (Revenue, USD Million, 2018-2030)
    • IT & Telecommunication
    • Healthcare
    • Retail & E-Commerce
    • Automotive & Transportation
    • Media & Entertainment
    • Others

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Target buyers of UAE audience analytics market databook

  • Our clientele includes a mix of audience analytics market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the UAE audience analytics market , including forecasts for subscribers. This country databook contains high-level insights into UAE audience analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Partial client list

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UAE audience analytics market size, by component, 2018-2030 (US$M)

UAE Audience Analytics Market Outlook Share, 2023 & 2030 (US$M)

UAE audience analytics market size, by component, 2018-2030 (US$M)

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