Global Audience Analytics Market Size & Outlook
The audience analytics industry worldwide is expected to reach a projected revenue of US$ 9,962.6 million by 2030. A compound annual growth rate of 11.8% is expected of the worldwide audience analytics industry from 2024 to 2030.
Revenue, 2023 (US$M)
$4,554.4
Forecast, 2030 (US$M)
$9,962.6
CAGR, 2024 - 2030
11.8%
Report Coverage
Worldwide
Global audience analytics market, 2018-2030 (US$M)
Related Markets
Global audience analytics market highlights
- The global audience analytics market generated a revenue of USD 4,554.4 million in 2023 and is expected to reach USD 9,962.6 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 11.8% by 2030.
- In terms of segment, solution accounted for a revenue of USD 3,008.7 million in 2023.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2023.
- Country-wise, Saudi Arabia is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 4,554.4 million |
| Market revenue in 2030 | USD 9,962.6 million |
| Growth rate | 11.8% (CAGR from 2023 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Services |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Services |
Other key industry trends
- In terms of revenue, the North America accounted for 29.4% of the global audience analytics market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Saudi Arabia is the fastest growing regional market and is projected to reach USD 223.1 million by 2030.
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Audience Analytics Market Scope
Audience analytics market segmentation & scope
IT & Telecommunication
Healthcare
Retail & E-Commerce
Automotive & Transportation
Media & Entertainment
Others
Audience Analytics Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global audience analytics market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to audience analytics market will help companies and investors design strategic landscapes.
solution was the largest segment with a revenue share of 66.06% in 2023. Horizon Databook has segmented the Global audience analytics market based on solution, services covering the revenue growth of each sub-segment from 2018 to 2030.
- Global Audience Analytics Component Outlook (Revenue, USD Million, 2018-2030)
- Solution
- Services
- Global Audience Analytics Application Outlook (Revenue, USD Million, 2018-2030)
- Competitive Analysis
- Sales & Marketing Management
- Customer Experience
- Global Audience Analytics Enterprise Size Outlook (Revenue, USD Million, 2018-2030)
- Large Size Enterprises
- Small and Medium Sized Enterprises
- Global Audience Analytics End-use Industry Outlook (Revenue, USD Million, 2018-2030)
- IT & Telecommunication
- Healthcare
- Retail & E-Commerce
- Automotive & Transportation
- Media & Entertainment
- Others
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Target buyers of Global audience analytics market databook
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Our clientele includes a mix of audience analytics market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global audience analytics market , including forecasts for subscribers. This global databook contains high-level insights into Global audience analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Global audience analytics market statistics, by region, 2018-2030 (US$M)
Top 10 countries: Audience analytics market size, 2023 (USD Million)
Top 10 countries: Audience analytics market size, 2023 (USD Million)
Global audience analytics market, by region, 2023 (US$M)
Related regional statistics
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