Latin America Audience Analytics Market Size & Outlook
Latin America audience analytics market, 2018-2030 (US$M)
Related Markets
Latin America audience analytics market highlights
- The Latin America audience analytics market generated a revenue of USD 608.7 million in 2023.
- The market is expected to grow at a CAGR of 13.3% from 2024 to 2030.
- In terms of segment, solution was the largest revenue generating component in 2023.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, Chile is expected to register the highest CAGR from 2024 to 2030.
Latin America data book summary
| Market revenue in 2023 | USD 608.7 million |
| Market revenue in 2030 | USD 1,455.7 million |
| Growth rate | 13.3% (CAGR from 2023 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Services |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Services |
| Key market players worldwide | Adobe Inc, Oracle Corp, International Business Machines Corp, SAS AB, Alphabet Inc Class A, ComScore Inc, Unifi Inc, Akamai Technologies Inc, JCDecaux SE, Telmar, Audiense, Raydiant, Quividi, AnalyticOwl, NetBase Solutions |
Other key industry trends
- In terms of revenue, Latin America region accounted for 13.4% of the global audience analytics market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 2,458.8 million by 2030.
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Audience Analytics Market Scope
Audience Analytics Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Latin America audience analytics market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to audience analytics market will help companies and investors design strategic landscapes.
Solution was the largest segment with a revenue share of 65.63% in 2023. Horizon Databook has segmented the Latin America audience analytics market based on solution, services covering the revenue growth of each sub-segment from 2018 to 2030.
- Latin America Audience Analytics Component Outlook (Revenue, USD Million, 2018-2030)
- Solution
- Services
- Latin America Audience Analytics Application Outlook (Revenue, USD Million, 2018-2030)
- Competitive Analysis
- Sales & Marketing Management
- Customer Experience
- Latin America Audience Analytics Enterprise Size Outlook (Revenue, USD Million, 2018-2030)
- Large Size Enterprises
- Small and Medium Sized Enterprises
- Latin America Audience Analytics End-use Industry Outlook (Revenue, USD Million, 2018-2030)
- IT & Telecommunication
- Healthcare
- Retail & E-Commerce
- Automotive & Transportation
- Media & Entertainment
- Others
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Target buyers of Latin America audience analytics market databook
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Our clientele includes a mix of audience analytics market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America audience analytics market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America audience analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Latin America audience analytics market size, by country, 2018-2030 (US$M)
Latin America Audience Analytics Market Outlook Share, 2023 & 2030 (US$M)
Related regional statistics
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