India Audience Analytics Market Size & Outlook, 2023-2030

The audience analytics market in India is expected to reach a projected revenue of US$ 542.7 million by 2030. A compound annual growth rate of 16.9% is expected of India audience analytics market from 2024 to 2030.
Revenue, 2023 (US$M)
$181.7
Forecast, 2030 (US$M)
$542.7
CAGR, 2024 - 2030
16.9%
Report Coverage
India

India audience analytics market highlights

  • The India audience analytics market generated a revenue of USD 181.7 million in 2023 and is expected to reach USD 542.7 million by 2030.
  • The India market is expected to grow at a CAGR of 16.9% from 2024 to 2030.
  • In terms of segment, solution was the largest revenue generating component in 2023.
  • Services is the most lucrative component segment registering the fastest growth during the forecast period.

Audience analytics market data book summary

Market revenue in 2023USD 181.7 million
Market revenue in 2030USD 542.7 million
Growth rate16.9% (CAGR from 2023 to 2030)
Largest segmentSolution
Fastest growing segmentServices
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSolution, Services
Key market players worldwideAdobe Inc, Oracle Corp, International Business Machines Corp, SAS AB, Alphabet Inc Class A, ComScore Inc, Unifi Inc, Akamai Technologies Inc, JCDecaux SE, Telmar, Audiense, Raydiant, Quividi, AnalyticOwl, NetBase Solutions

Other key industry trends

  • In terms of revenue, India accounted for 4.0% of the global audience analytics market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China audience analytics market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 542.7 million by 2030.

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Audience Analytics Market Scope

Audience analytics market segmentation & scope
Solution
Services
Competitive Analysis
Sales & Marketing Management
Customer Experience
Large Size Enterprises
Small and Medium Sized Enterprises
IT & Telecommunication
Healthcare
Retail & E-Commerce
Automotive & Transportation
Media & Entertainment
Others

Audience Analytics Market Companies

Name Profile # Employees HQ Website

India audience analytics market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to audience analytics market will help companies and investors design strategic landscapes.


Solution was the largest segment with a revenue share of 65.88% in 2023. Horizon Databook has segmented the India audience analytics market based on solution, services covering the revenue growth of each sub-segment from 2018 to 2030.


  • India Audience Analytics Component Outlook (Revenue, USD Million, 2018-2030)
    • Solution
    • Services
  • India Audience Analytics Application Outlook (Revenue, USD Million, 2018-2030)
    • Competitive Analysis
    • Sales & Marketing Management
    • Customer Experience
  • India Audience Analytics Enterprise Size Outlook (Revenue, USD Million, 2018-2030)
    • Large Size Enterprises
    • Small and Medium Sized Enterprises
  • India Audience Analytics End-use Industry Outlook (Revenue, USD Million, 2018-2030)
    • IT & Telecommunication
    • Healthcare
    • Retail & E-Commerce
    • Automotive & Transportation
    • Media & Entertainment
    • Others

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Target buyers of India audience analytics market databook

  • Our clientele includes a mix of audience analytics market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the India audience analytics market , including forecasts for subscribers. This country databook contains high-level insights into India audience analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Partial client list

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India audience analytics market size, by component, 2018-2030 (US$M)

India Audience Analytics Market Outlook Share, 2023 & 2030 (US$M)

India audience analytics market size, by component, 2018-2030 (US$M)

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