Europe Audience Analytics Market Size & Outlook, 2023-2030
Europe audience analytics market, 2018-2030 (US$M)
Related Markets
Europe audience analytics market highlights
- The Europe audience analytics market generated a revenue of USD 1,203.4 million in 2023.
- The market is expected to grow at a CAGR of 11.5% from 2024 to 2030.
- In terms of segment, solution was the largest revenue generating component in 2023.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, Spain is expected to register the highest CAGR from 2024 to 2030.
Europe data book summary
| Market revenue in 2023 | USD 1,203.4 million |
| Market revenue in 2030 | USD 2,585.3 million |
| Growth rate | 11.5% (CAGR from 2023 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Services |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Services |
| Key market players worldwide | Adobe Inc, Oracle Corp, International Business Machines Corp, SAS AB, Alphabet Inc Class A, ComScore Inc, Unifi Inc, Akamai Technologies Inc, JCDecaux SE, Telmar, Audiense, Raydiant, Quividi, AnalyticOwl, NetBase Solutions |
Other key industry trends
- In terms of revenue, Europe region accounted for 26.4% of the global audience analytics market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 2,458.8 million by 2030.
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Audience Analytics Market Scope
Audience Analytics Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Europe audience analytics market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to audience analytics market will help companies and investors design strategic landscapes.
Solution was the largest segment with a revenue share of 66.21% in 2023. Horizon Databook has segmented the Europe audience analytics market based on solution, services covering the revenue growth of each sub-segment from 2018 to 2030.
- Europe Audience Analytics Component Outlook (Revenue, USD Million, 2018-2030)
- Solution
- Services
- Europe Audience Analytics Application Outlook (Revenue, USD Million, 2018-2030)
- Competitive Analysis
- Sales & Marketing Management
- Customer Experience
- Europe Audience Analytics Enterprise Size Outlook (Revenue, USD Million, 2018-2030)
- Large Size Enterprises
- Small and Medium Sized Enterprises
- Europe Audience Analytics End-use Industry Outlook (Revenue, USD Million, 2018-2030)
- IT & Telecommunication
- Healthcare
- Retail & E-Commerce
- Automotive & Transportation
- Media & Entertainment
- Others
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Target buyers of Europe audience analytics market databook
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Our clientele includes a mix of audience analytics market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Europe audience analytics market , including forecasts for subscribers. This continent databook contains high-level insights into Europe audience analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Europe audience analytics market size, by country, 2018-2030 (US$M)
Europe Audience Analytics Market Outlook Share, 2023 & 2030 (US$M)
Related regional statistics
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