Middle East & Africa Athleisure Market Size & Outlook

The athleisure market in Middle East & Africa is expected to reach a projected revenue of US$ 35,665.1 million by 2030. A compound annual growth rate of 7.4% is expected of Middle East & Africa athleisure market from 2023 to 2030.
Revenue, 2022 (US$M)
$20,183.1
Forecast, 2030 (US$M)
$35,665.1
CAGR, 2023 - 2030
7.4%
Report Coverage
Middle East & Africa

MEA athleisure market highlights

  • The MEA athleisure market generated a revenue of USD 20,183.1 million in 2022.
  • The market is expected to grow at a CAGR of 7.4% from 2023 to 2030.
  • In terms of segment, mass athleisure was the largest revenue generating type in 2022.
  • Premium Athleisure is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, UAE is expected to register the highest CAGR from 2023 to 2030.


MEA data book summary

Market revenue in 2022USD 20,183.1 million
Market revenue in 2030USD 35,665.1 million
Growth rate7.4% (CAGR from 2022 to 2030)
Largest segmentMass athleisure
Fastest growing segmentPremium Athleisure
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMass Athleisure, Premium Athleisure
Key market players worldwideHanesbrands Inc, Adidas AG, Under Armour Inc Class A, Lululemon Athletica Inc, Vuori, PANGAIA, Outerknown, Eileen Fisher, Patagonia, Pact


Other key industry trends

  • In terms of revenue, MEA region accounted for 6.1% of the global athleisure market in 2022.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 170,430.1 million by 2030.

Mass athleisure was the largest segment with a revenue share of 63.47% in 2022. Horizon Databook has segmented the Middle East & Africa athleisure market based on mass athleisure, premium athleisure covering the revenue growth of each sub-segment from 2017 to 2030.


The athleisure market in the region is at a nascent stage; it has immense growth potential owing to the presence of a large customer base that is young and wealthy and is attracted to the growing trend of sports as a leisure pursuit and a status symbol.

Many brands in the region are launching products in the athleisure wear category. Some of the well-known athleisure wear retailers in Dubai are Apparel, Alo Yoga, SS Sports, Noon, Amazon AE, Gulfissimo , and Tonic UAE.

Additionally, new market players are focused on fulfilling the latest fashion requirements of the local communities in countries such as the UAE and Saudi Arabia, which raises the growth potential of the market.

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Athleisure Market Companies

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MEA athleisure market size, by country, 2017-2030 (US$M)

Middle East & Africa Athleisure Market Outlook Share, 2022 & 2030 (US$M)

MEA athleisure market size, by country, 2017-2030 (US$M)

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