Market revenue in 2022 | USD 12,216.1 million |
Market revenue in 2030 | USD 25,068.0 million |
Growth rate | 9.4% (CAGR from 2022 to 2030) |
Largest segment | Mass athleisure |
Fastest growing segment | Premium Athleisure |
Historical data | 2017 - 2021 |
Base year | 2022 |
Forecast period | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Mass Athleisure, Premium Athleisure |
Key market players worldwide | Hanesbrands Inc, Adidas AG, Under Armour Inc Class A, Lululemon Athletica Inc, Vuori, PANGAIA, Outerknown, Eileen Fisher, Patagonia, Pact |
Mass athleisure was the largest segment with a revenue share of 66.23% in 2024. Horizon Databook has segmented the Brazil athleisure market based on mass athleisure, premium athleisure covering the revenue growth of each sub-segment from 2018 to 2030.
Increasing participation in daily physical and leisure activities such as running and working out at the gym is mainly driving the demand for athleisure in Brazil. Domestic and regional players in the country dominate the market, while key players also strengthen the competition.
Brands such as Lollita, Body for Sure, Alto Giro, Sixty Ninety, and Midnight Storm Leggings offer a wide range of athleisure wear for casual outings, yoga, Pilates, running, and strength training, among others.
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