Brazil Athleisure Market Size & Outlook, 2024-2030

The athleisure market in Brazil is expected to reach a projected revenue of US$ 25,068.0 million by 2030. A compound annual growth rate of 9.8% is expected of Brazil athleisure market from 2025 to 2030.
Revenue, 2024 (US$M)
$14,421.3
Forecast, 2030 (US$M)
$25,068.0
CAGR, 2025 - 2030
9.8%
Report Coverage
Brazil

Brazil athleisure market highlights

  • The Brazil athleisure market generated a revenue of USD 12,216.1 million in 2022 and is expected to reach USD 25,068.0 million by 2030.
  • The Brazil market is expected to grow at a CAGR of 9.4% from 2023 to 2030.
  • In terms of segment, mass athleisure was the largest revenue generating type in 2022.
  • Premium Athleisure is the most lucrative type segment registering the fastest growth during the forecast period.


Athleisure market data book summary

Market revenue in 2022USD 12,216.1 million
Market revenue in 2030USD 25,068.0 million
Growth rate9.4% (CAGR from 2022 to 2030)
Largest segmentMass athleisure
Fastest growing segmentPremium Athleisure
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMass Athleisure, Premium Athleisure
Key market players worldwideHanesbrands Inc, Adidas AG, Under Armour Inc Class A, Lululemon Athletica Inc, Vuori, PANGAIA, Outerknown, Eileen Fisher, Patagonia, Pact


Other key industry trends

  • In terms of revenue, Brazil accounted for 3.7% of the global athleisure market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil athleisure market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 25,068.0 million by 2030.

Mass athleisure was the largest segment with a revenue share of 66.23% in 2024. Horizon Databook has segmented the Brazil athleisure market based on mass athleisure, premium athleisure covering the revenue growth of each sub-segment from 2018 to 2030.


Increasing participation in daily physical and leisure activities such as running and working out at the gym is mainly driving the demand for athleisure in Brazil. Domestic and regional players in the country dominate the market, while key players also strengthen the competition.

Brands such as Lollita, Body for Sure, Alto Giro, Sixty Ninety, and Midnight Storm Leggings offer a wide range of athleisure wear for casual outings, yoga, Pilates, running, and strength training, among others.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

Athleisure Market Companies

Name Profile # Employees HQ Website

Brazil athleisure market size, by type, 2018-2030 (US$M)

Brazil Athleisure Market Outlook Share, 2024 & 2030 (US$M)

Brazil athleisure market size, by type, 2018-2030 (US$M)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more