Global Alternative Data Market Size & Outlook, 2023-2030
Global alternative data market, 2018-2030 (US$M)
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Global alternative data market highlights
- The global alternative data market generated a revenue of USD 7,200.7 million in 2023 and is expected to reach USD 135,723.5 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 52.1% by 2030.
- In terms of segment, credit & debit card transactions accounted for a revenue of USD 1,204.2 million in 2023.
- Credit & Debit Card Transactions is the most lucrative data type segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2023.
- Country-wise, Brazil is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 7,200.7 million |
| Market revenue in 2030 | USD 135,723.5 million |
| Growth rate | 52.1% (CAGR from 2023 to 2030) |
| Largest segment | Credit & debit card transactions |
| Fastest growing segment | Credit & Debit Card Transactions |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Credit & Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records, Mobile Application Usage, Satellite & Weather Data, Social & Sentiment Data, Web Scraped Data, Web Traffic, Other Data Types |
Other key industry trends
- In terms of revenue, the North America accounted for 57.4% of the global alternative data market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Brazil is the fastest growing regional market and is projected to reach USD 1,240.7 million by 2030.
Credit & debit card transactions was the largest segment with a revenue share of 16.72% in 2023. Horizon Databook has segmented the Global alternative data market based on credit & debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite & weather data, social & sentiment data, web scraped data, web traffic, other data types covering the revenue growth of each sub-segment from 2018 to 2030.
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The prominent companies in hedge funds have been able to integrate alternative data efficiently into their overall strategy, enabling positive fundraising efforts with potential investors.
Significant, established hedge fund firms view alternative data as core to their process and have the financial capitals to invest in an AI-powered analytics platform and employ data scientists to obtain critical insights from the data.
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Alternative Data Market Scope
Alternative Data Market Companies
| Name | Profile | # Employees | HQ | Website |
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Global alternative data market size, by regions, 2018-2030 (US$M)
Top 10 countries: Alternative data market size, 2023 (US$M)
Global alternative data market share, by data type, 2023 & 2030 (%, US$M)
Alternative data market: Opportunity assessment by country
Global alternative data market, by region, 2023 (US$M)
| Data Type | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 403.1 | 644.1 | 1,022.2 | 1,622.2 | 2,587.3 | 4,134.1 | 6,612.1 | 10,511.1 | 16,500.1 | 25,352.6 | 37,700.5 | 53,503.1 | 71,222.1 | 50.2% |
| Europe | 152.2 | 249.6 | 406.6 | 662.5 | 1,084.5 | 1,781.1 | 2,920.0 | 4,759.8 | 7,665.1 | 12,087.5 | 18,456.7 | 26,942.6 | 36,813.8 | 54.1% |
| Asia Pacific | 92.1 | 153.4 | 253.5 | 418.6 | 694.2 | 1,156.3 | 1,916.2 | 3,157.4 | 5,139.6 | 8,192.7 | 12,644.9 | 18,634.2 | 25,770.4 | 55.8% |
| Latin America | 11.0 | 17.3 | 27.0 | 42.2 | 66.0 | 103.4 | 161.9 | 252.1 | 387.8 | 584.1 | 852.0 | 1,185.3 | 1,545.6 | 47.2% |
| MEA | 2.8 | 4.4 | 6.8 | 10.7 | 16.6 | 25.8 | 40.2 | 62.3 | 95.3 | 142.8 | 207.3 | 286.7 | 371.6 | 46.4% |
| Overall | 661.2 | 1,068.8 | 1,716.1 | 2,756.2 | 4,448.5 | 7,200.7 | 11,650.4 | 18,742.5 | 29,787.8 | 46,359.7 | 69,861.4 | 100,551.9 | 135,723.5 | 52.1% |
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