Global Agritourism Market Size & Outlook, 2023-2030
Global agritourism market, 2018-2030 (US$M)
Related Markets
Global agritourism market highlights
- The global agritourism market generated a revenue of USD 7,295.4 million in 2023 and is expected to reach USD 15,781.7 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 11.7% by 2030.
- In terms of segment, outdoor recreation accounted for a revenue of USD 2,505.5 million in 2023.
- Educational Tourism is the most lucrative activity segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2023.
- Country-wise, Brazil is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 7,295.4 million |
| Market revenue in 2030 | USD 15,781.7 million |
| Growth rate | 11.7% (CAGR from 2023 to 2030) |
| Largest segment | Outdoor recreation |
| Fastest growing segment | Educational Tourism |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | On-farm Sales, Outdoor Recreation, Entertainment, Educational Tourism, Accommodations |
Other key industry trends
- In terms of revenue, the North America accounted for 46.4% of the global agritourism market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Brazil is the fastest growing regional market and is projected to reach USD 293.7 million by 2030.
Outdoor recreation was the largest segment with a revenue share of 34.34% in 2023. Horizon Databook has segmented the Global agritourism market based on on-farm sales, outdoor recreation, entertainment, educational tourism, accommodations covering the revenue growth of each sub-segment from 2018 to 2030.
The evolving trend of transformational travel surrounding wellness trips in order to restore balance and transform the mind, sprit, and body is expected to drive the agritourism market over the forecast period. The gradually increasing popularity of farm tourism among children, urban families, and even the corporate world is expected to propel market growth throughout the forecast period.
In addition, the rising demand for farm halts and growing curiosity about rural and farm activities among millennials and young minds across the globe is further boosting the market growth. Moreover, farm tourism is expanding rapidly and getting a big push from the tourism ministry of various countries, which is anticipated to boost the market growth.
Additionally, the growing digital innovation, constantly shifting consumer expenditure behaviors, and rising urbanization are collectively projected to drive the agritourism market growth.
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Agritourism Market Scope
Agritourism Market Companies
| Name | Profile | # Employees | HQ | Website |
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Global agritourism market size, by region, 2018-2030 (US$M)
Top 10 countries: Agritourism market size, 2023 (US$M)
Global agritourism market share, by activity, 2023 & 2030 (%, US$M)
Agritourism market: Opportunity assessment by country
Global agritourism market, by region, 2023 (US$M)
Related regional statistics
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