Agritourism Market Size & Outlook, 2030

Revenue, 2023 (US$M)

$7,295.4

Forecast, 2030 (US$M)

$15,781.7

CAGR, 2024 - 2030

11.7%

Report Coverage

Worldwide

Global agritourism market, 2018-2030 (US$M)

Related Markets

North America Agritourism Market Outlook

U.S. Agritourism Market Outlook

Canada Agritourism Market Outlook

Mexico Agritourism Market Outlook

Europe Agritourism Market Outlook

Germany Agritourism Market Outlook

Austria Agritourism Market Outlook

UK Agritourism Market Outlook

Asia Pacific Agritourism Market Outlook

Japan Agritourism Market Outlook

China Agritourism Market Outlook

India Agritourism Market Outlook

Latin America Agritourism Market Outlook

Brazil Agritourism Market Outlook

MEA Agritourism Market Outlook

South Africa Agritourism Market Outlook

Global agritourism market highlights

The global agritourism market generated a revenue of USD 7,295.4 million in 2023 and is expected to reach USD 15,781.7 million by 2030.
The market is expected to grow at a CAGR (2024 - 2030) of 11.7% by 2030.
In terms of segment, outdoor recreation accounted for a revenue of USD 2,505.5 million in 2023.
Educational Tourism is the most lucrative activity segment registering the fastest growth during the forecast period.
In terms of region, North America was the largest revenue generating market in 2023.
Country-wise, Brazil is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023	USD 7,295.4 million
Market revenue in 2030	USD 15,781.7 million
Growth rate	11.7% (CAGR from 2023 to 2030)
Largest segment	Outdoor recreation
Fastest growing segment	Educational Tourism
Historical data covered	2018 - 2022
Base year for estimation	2023
Forecast period covered	2024 - 2030
Quantitative units	Revenue in USD million
Market segmentation	On-farm Sales, Outdoor Recreation, Entertainment, Educational Tourism, Accommodations

Other key industry trends

In terms of revenue, the North America accounted for 46.4% of the global agritourism market in 2023.
By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
By country, Brazil is the fastest growing regional market and is projected to reach USD 293.7 million by 2030.

Outdoor recreation was the largest segment with a revenue share of 34.34% in 2023. Horizon Databook has segmented the Global agritourism market based on on-farm sales, outdoor recreation, entertainment, educational tourism, accommodations covering the revenue growth of each sub-segment from 2018 to 2030.

The evolving trend of transformational travel surrounding wellness trips in order to restore balance and transform the mind, sprit, and body is expected to drive the agritourism market over the forecast period. The gradually increasing popularity of farm tourism among children, urban families, and even the corporate world is expected to propel market growth throughout the forecast period.

In addition, the rising demand for farm halts and growing curiosity about rural and farm activities among millennials and young minds across the globe is further boosting the market growth. Moreover, farm tourism is expanding rapidly and getting a big push from the tourism ministry of various countries, which is anticipated to boost the market growth.

Additionally, the growing digital innovation, constantly shifting consumer expenditure behaviors, and rising urbanization are collectively projected to drive the agritourism market growth.

Key Regions: U.S. , UK , Japan , Brazil , Canada