U.S. Adtech Market Size & Outlook, 2024-2030
U.S. adtech market, 2017-2030 (US$M)
Related Markets
U.S. adtech market highlights
- The U.S. adtech market generated a revenue of USD 246.5 million in 2024 and is expected to reach USD 777.6 million by 2030.
- The U.S. market is expected to grow at a CAGR of 21.1% from 2025 to 2030.
- In terms of segment, solution was the largest revenue generating offering in 2024.
- Service is the most lucrative offering segment registering the fastest growth during the forecast period.
Adtech market data book summary
| Market revenue in 2024 | USD 246.5 million |
| Market revenue in 2030 | USD 777.6 million |
| Growth rate | 21.1% (CAGR from 2024 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Service |
| Historical data | 2017 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Service |
| Key market players worldwide | Adobe Inc, Alibaba Group Holding Ltd ADR, Amazon.com Inc, Criteo SA ADR, Meta Platforms Inc Class A, Alphabet Inc Class A, Microsoft Corp, RTL Group SA, X (formerly Twitter), Verizon Communications Inc |
Other key industry trends
- In terms of revenue, U.S. accounted for 24.7% of the global adtech market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. adtech market is projected to lead the regional market in terms of revenue in 2030.
- Mexico is the fastest growing regional market in North America and is projected to reach USD 138.3 million by 2030.
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AdTech Market Scope
AdTech Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
U.S. adtech market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adtech market will help companies and investors design strategic landscapes.
Solution was the largest segment with a revenue share of 66.37% in 2024. Horizon Databook has segmented the U.S. adtech market based on solution, service covering the revenue growth of each sub-segment from 2017 to 2030.
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Our clientele includes a mix of adtech market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. adtech market , including forecasts for subscribers. This country databook contains high-level insights into U.S. adtech market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. adtech market size, by offering, 2017-2030 (US$M)
U.S. AdTech Market Outlook Share, 2024 & 2030 (US$M)
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