Global Adtech Market Size & Outlook, 2024-2030
Global adtech market, 2017-2030 (US$M)
Related Markets
Global adtech market highlights
- The global adtech market generated a revenue of USD 996.8 million in 2024 and is expected to reach USD 3,359.4 million by 2030.
- The market is expected to grow at a CAGR (2025 - 2030) of 22.4% by 2030.
- In terms of segment, service accounted for a revenue of USD 666.7 million in 2024.
- Service is the most lucrative offering segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2024.
- Country-wise, South Africa is expected to register the highest CAGR from 2025 to 2030.
Global data book summary
| Market revenue in 2024 | USD 996.8 million |
| Market revenue in 2030 | USD 3,359.4 million |
| Growth rate | 22.4% (CAGR from 2024 to 2030) |
| Largest segment | Service |
| Fastest growing segment | Service |
| Historical data covered | 2017 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Service |
Other key industry trends
- In terms of revenue, the North America accounted for 35.0% of the global adtech market in 2024.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, South Africa is the fastest growing regional market and is projected to reach USD 65.5 million by 2030.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
AdTech Market Scope
AdTech Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global adtech market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adtech market will help companies and investors design strategic landscapes.
Service was the largest segment with a revenue share of 66.88% in 2024. Horizon Databook has segmented the Global adtech market based on solution, service covering the revenue growth of each sub-segment from 2017 to 2030.
- Global AdTech Offering Outlook (Revenue, USD Million, 2017-2030)
- Solution
- Demand-Side Platforms (DSPs)
- Supply-Side Platforms (SSPs)
- Ad Networks
- Data Management Platforms (DMPs)
- Others
- Service
- Professional Services
- Managed Services
- Solution
- Global AdTech Advertising Type Outlook (Revenue, USD Million, 2017-2030)
- Programmatic Advertising
- Non-Programmatic Advertising
- Global AdTech Advertising Channel Outlook (Revenue, USD Million, 2017-2030)
- Television Advertising
- Radio Advertising
- Digital Out-of-Home (DOOH) Advertising
- Others (Mobile/Tablet Advertising)
- Global AdTech Advertising Format Outlook (Revenue, USD Million, 2017-2030)
- Image
- Video
- Text
- Others
- Global AdTech Platform Outlook (Revenue, USD Million, 2017-2030)
- Mobile
- Web
- Others
- Global AdTech Enterprise Size Outlook (Revenue, USD Million, 2017-2030)
- Small and Medium Enterprise (SME)
- Large Enterprise
- Global AdTech Industry Vertical Outlook (Revenue, USD Million, 2017-2030)
- Retail & Consumer Goods
- BFSI
- Hospitality
- Media & Entertainment
- Transport & Logistics
- Healthcare
- IT & Telecom
- Education
- Others
Reasons to subscribe to Global adtech market databook:
-
Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
-
Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
-
Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
-
Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
-
Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Global adtech market databook
-
Our clientele includes a mix of adtech market companies, investment firms, advisory firms & academic institutions.
-
30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
-
Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
-
The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global adtech market , including forecasts for subscribers. This global databook contains high-level insights into Global adtech market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Global adtech market size, by regions, 2017-2030 (US$M)
Top 10 countries: Adtech market size, 2024 (US$M)
Global adtech market share, by offering, 2024 & 2030 (%, US$M)
Adtech market: Opportunity assessment by country
Global adtech market, by region, 2024 (US$M)
Related regional statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
