Global Adtech Market Size & Outlook

The adtech industry worldwide is expected to reach a projected revenue of US$ 3,359.4 million by 2030. A compound annual growth rate of 22.4% is expected of the worldwide adtech industry from 2025 to 2030.
Revenue, 2024 (US$M)
$996.8
Forecast, 2030 (US$M)
$3,359.4
CAGR, 2025 - 2030
22.4%
Report Coverage
Worldwide

Global adtech market highlights

  • The global adtech market generated a revenue of USD 996.8 million in 2024 and is expected to reach USD 3,359.4 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 22.4% by 2030.
  • In terms of segment, service accounted for a revenue of USD 666.7 million in 2024.
  • Service is the most lucrative offering segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2024.
  • Country-wise, South Africa is expected to register the highest CAGR from 2025 to 2030.

Global data book summary

Market revenue in 2024USD 996.8 million
Market revenue in 2030USD 3,359.4 million
Growth rate22.4% (CAGR from 2024 to 2030)
Largest segmentService
Fastest growing segmentService
Historical data covered2017 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSolution, Service

Other key industry trends

  • In terms of revenue, the North America accounted for 35.0% of the global adtech market in 2024.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, South Africa is the fastest growing regional market and is projected to reach USD 65.5 million by 2030.

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AdTech Market Scope

Adtech market segmentation & scope
Demand-Side Platforms (DSPs)
Supply-Side Platforms (SSPs)
Ad Networks
Data Management Platforms (DMPs)
Others
Professional Services
Managed Services
Programmatic Advertising
Non-Programmatic Advertising
Television Advertising
Radio Advertising
Digital Out-of-Home (DOOH) Advertising
Others (Mobile/Tablet Advertising)
Image
Video
Text
Others
Mobile
Web
Others
Small and Medium Enterprise (SME)
Large Enterprise
Retail & Consumer Goods
BFSI
Hospitality
Media & Entertainment
Transport & Logistics
Healthcare
IT & Telecom
Education
Others
Mexico
UK
Spain
Italy
South Korea
Australia
UAE
Saudi Arabia
South Africa

AdTech Market Companies

Name Profile # Employees HQ Website

Global adtech market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adtech market will help companies and investors design strategic landscapes.


service was the largest segment with a revenue share of 66.88% in 2024. Horizon Databook has segmented the Global adtech market based on solution, service covering the revenue growth of each sub-segment from 2017 to 2030.


  • Global AdTech Offering Outlook (Revenue, USD Million, 2017-2030)
    • Solution
      • Demand-Side Platforms (DSPs)
      • Supply-Side Platforms (SSPs)
      • Ad Networks
      • Data Management Platforms (DMPs)
      • Others
    • Service
      • Professional Services
      • Managed Services
  • Global AdTech Advertising Type Outlook (Revenue, USD Million, 2017-2030)
    • Programmatic Advertising
    • Non-Programmatic Advertising
  • Global AdTech Advertising Channel Outlook (Revenue, USD Million, 2017-2030)
    • Television Advertising
    • Radio Advertising
    • Digital Out-of-Home (DOOH) Advertising
    • Others (Mobile/Tablet Advertising)
  • Global AdTech Advertising Format Outlook (Revenue, USD Million, 2017-2030)
    • Image
    • Video
    • Text
    • Others
  • Global AdTech Platform Outlook (Revenue, USD Million, 2017-2030)
    • Mobile
    • Web
    • Others
  • Global AdTech Enterprise Size Outlook (Revenue, USD Million, 2017-2030)
    • Small and Medium Enterprise (SME)
    • Large Enterprise
  • Global AdTech Industry Vertical Outlook (Revenue, USD Million, 2017-2030)
    • Retail & Consumer Goods
    • BFSI
    • Hospitality
    • Media & Entertainment
    • Transport & Logistics
    • Healthcare
    • IT & Telecom
    • Education
    • Others

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Target buyers of Global adtech market databook

  • Our clientele includes a mix of adtech market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global adtech market , including forecasts for subscribers. This global databook contains high-level insights into Global adtech market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Global adtech market statistics, by regions, 2017-2030 (US$M)

Top 10 countries: Adtech market size, 2024 (USD Million)

Top 10 countries: Adtech market size, 2024 (USD Million)

Global adtech market, by region, 2024 (US$M)

Global adtech market statistics, by regions, 2017-2030 (US$M)

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