UK Adtech Market Size & Outlook, 2024-2030
UK adtech market, 2017-2030 (US$M)
Related Markets
UK adtech market highlights
- The UK adtech market generated a revenue of USD 61.0 million in 2024 and is expected to reach USD 203.2 million by 2030.
- The UK market is expected to grow at a CAGR of 22.2% from 2025 to 2030.
- In terms of segment, service was the largest revenue generating offering in 2024.
- Service is the most lucrative offering segment registering the fastest growth during the forecast period.
Adtech market data book summary
| Market revenue in 2024 | USD 61.0 million |
| Market revenue in 2030 | USD 203.2 million |
| Growth rate | 22.2% (CAGR from 2024 to 2030) |
| Largest segment | Service |
| Fastest growing segment | Service |
| Historical data | 2017 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Service |
| Key market players worldwide | Adobe Inc, Alibaba Group Holding Ltd ADR, Amazon.com Inc, Criteo SA ADR, Meta Platforms Inc Class A, Alphabet Inc Class A, Microsoft Corp, RTL Group SA, X (formerly Twitter), Verizon Communications Inc |
Other key industry trends
- In terms of revenue, UK accounted for 6.1% of the global adtech market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK adtech market is projected to lead the regional market in terms of revenue in 2030.
- France is the fastest growing regional market in Europe and is projected to reach USD 167.9 million by 2030.
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AdTech Market Scope
AdTech Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
UK adtech market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adtech market will help companies and investors design strategic landscapes.
Service was the largest segment with a revenue share of 78.36% in 2024. Horizon Databook has segmented the UK adtech market based on solution, service covering the revenue growth of each sub-segment from 2017 to 2030.
- UK AdTech Offering Outlook (Revenue, USD Million, 2017-2030)
- Solution
- Demand-Side Platforms (DSPs)
- Supply-Side Platforms (SSPs)
- Ad Networks
- Data Management Platforms (DMPs)
- Others
- Service
- Professional Services
- Managed Services
- Solution
- UK AdTech Advertising Type Outlook (Revenue, USD Million, 2017-2030)
- Programmatic Advertising
- Non-Programmatic Advertising
- UK AdTech Advertising Channel Outlook (Revenue, USD Million, 2017-2030)
- Television Advertising
- Radio Advertising
- Digital Out-of-Home (DOOH) Advertising
- Others (Mobile/Tablet Advertising)
- UK AdTech Advertising Format Outlook (Revenue, USD Million, 2017-2030)
- Image
- Video
- Text
- Others
- UK AdTech Platform Outlook (Revenue, USD Million, 2017-2030)
- Mobile
- Web
- Others
- UK AdTech Enterprise Size Outlook (Revenue, USD Million, 2017-2030)
- Small and Medium Enterprise (SME)
- Large Enterprise
- UK AdTech Industry Vertical Outlook (Revenue, USD Million, 2017-2030)
- Retail & Consumer Goods
- BFSI
- Hospitality
- Media & Entertainment
- Transport & Logistics
- Healthcare
- IT & Telecom
- Education
- Others
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Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of UK adtech market databook
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Our clientele includes a mix of adtech market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the UK adtech market , including forecasts for subscribers. This country databook contains high-level insights into UK adtech market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
UK adtech market size, by offering, 2017-2030 (US$M)
UK AdTech Market Outlook Share, 2024 & 2030 (US$M)
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