North America Adtech Market Size & Outlook, 2024-2030
North America adtech market, 2017-2030 (US$M)
Related Markets
North America adtech market highlights
- The North America adtech market generated a revenue of USD 349.2 million in 2024.
- The market is expected to grow at a CAGR of 21.6% from 2025 to 2030.
- In terms of segment, solution was the largest revenue generating offering in 2024.
- Service is the most lucrative offering segment registering the fastest growth during the forecast period.
- Country-wise, Mexico is expected to register the highest CAGR from 2025 to 2030.
North America data book summary
| Market revenue in 2024 | USD 349.2 million |
| Market revenue in 2030 | USD 1,128.4 million |
| Growth rate | 21.6% (CAGR from 2024 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Service |
| Historical data covered | 2017 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Service |
| Key market players worldwide | Adobe Inc, Alibaba Group Holding Ltd ADR, Amazon.com Inc, Criteo SA ADR, Meta Platforms Inc Class A, Alphabet Inc Class A, Microsoft Corp, RTL Group SA, X (formerly Twitter), Verizon Communications Inc |
Other key industry trends
- In terms of revenue, North America region accounted for 35.0% of the global adtech market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 749.4 million by 2030.
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AdTech Market Scope
AdTech Market Companies
| Name | Profile | # Employees | HQ | Website |
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North America adtech market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adtech market will help companies and investors design strategic landscapes.
Solution was the largest segment with a revenue share of 53.38% in 2024. Horizon Databook has segmented the North America adtech market based on solution, service covering the revenue growth of each sub-segment from 2017 to 2030.
The North American adtech market is characterized by an essential convergence of advertising and technology and includes the U.S. and Canada. This region's adtech market growth is a significant aspect of its business landscape, driven by cutting-edge technology and platforms that facilitate digital advertising, and targeting.
According to Voicebooking.com BV, North America spent USD 64.66 million on television-based advertisements in 2021. North America, particularly the U.S., has played a pivotal role in the adtech market expansion.
The shift from traditional to digital advertising channels has spurred the adoption of adtech solutions, with mobile advertising witnessing a surge due to widespread smartphone use. As per Oberlo, digital advertising spending in the U.S. is projected to reach USD 271.2 billion in 2023.
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America adtech market , including forecasts for subscribers. This continent databook contains high-level insights into North America adtech market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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North America adtech market size, by country, 2017-2030 (US$M)
North America AdTech Market Outlook Share, 2024 & 2030 (US$M)
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