Middle East & Africa Adtech Market Size & Outlook
Middle East & Africa adtech market, 2017-2030 (US$M)
Related Markets
MEA adtech market highlights
- The MEA adtech market generated a revenue of USD 93.4 million in 2024.
- The market is expected to grow at a CAGR of 19.8% from 2025 to 2030.
- In terms of segment, service was the largest revenue generating offering in 2024.
- Service is the most lucrative offering segment registering the fastest growth during the forecast period.
- Country-wise, Saudi Arabia is expected to register the highest CAGR from 2025 to 2030.
MEA data book summary
| Market revenue in 2024 | USD 93.4 million |
| Market revenue in 2030 | USD 275.4 million |
| Growth rate | 19.8% (CAGR from 2024 to 2030) |
| Largest segment | Service |
| Fastest growing segment | Service |
| Historical data covered | 2017 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Service |
| Key market players worldwide | Adobe Inc, Alibaba Group Holding Ltd ADR, Amazon.com Inc, Criteo SA ADR, Meta Platforms Inc Class A, Alphabet Inc Class A, Microsoft Corp, RTL Group SA, X (formerly Twitter), Verizon Communications Inc |
Other key industry trends
- In terms of revenue, MEA region accounted for 9.4% of the global adtech market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 749.4 million by 2030.
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AdTech Market Scope
AdTech Market Companies
| Name | Profile | # Employees | HQ | Website |
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Middle East & Africa adtech market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adtech market will help companies and investors design strategic landscapes.
Service was the largest segment with a revenue share of 77.84% in 2024. Horizon Databook has segmented the Middle East & Africa adtech market based on solution, service covering the revenue growth of each sub-segment from 2017 to 2030.
The expansion of the adtech market in the Middle East and Africa (MEA) can be attributed to the region's emergence as a prominent global tourism hub, which has reshaped advertising strategies.
As the influx of tourists continues to rise, businesses are reevaluating their advertising approaches to effectively engage this diverse and transient audience. This trend has propelled the demand for targeted campaigns that resonate across cultures and languages, fueling the growth of the adtech sector.
In addition, the region's attractiveness for foreign investment has catalyzed the expansion of the adtech market. The region's strategic location and evolving economies have garnered interest from global investors seeking growth prospects.
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Our clientele includes a mix of adtech market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa adtech market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa adtech market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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MEA adtech market size, by country, 2017-2030 (US$M)
Middle East & Africa AdTech Market Outlook Share, 2024 & 2030 (US$M)
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