Latin America Adtech Market Size & Outlook, 2024-2030
Latin America adtech market, 2017-2030 (US$M)
Related Markets
Latin America adtech market highlights
- The Latin America adtech market generated a revenue of USD 101.3 million in 2024.
- The market is expected to grow at a CAGR of 22.7% from 2025 to 2030.
- In terms of segment, service was the largest revenue generating offering in 2024.
- Service is the most lucrative offering segment registering the fastest growth during the forecast period.
- Country-wise, Brazil is expected to register the highest CAGR from 2025 to 2030.
Latin America data book summary
| Market revenue in 2024 | USD 101.3 million |
| Market revenue in 2030 | USD 345.5 million |
| Growth rate | 22.7% (CAGR from 2024 to 2030) |
| Largest segment | Service |
| Fastest growing segment | Service |
| Historical data covered | 2017 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Service |
| Key market players worldwide | Adobe Inc, Alibaba Group Holding Ltd ADR, Amazon.com Inc, Criteo SA ADR, Meta Platforms Inc Class A, Alphabet Inc Class A, Microsoft Corp, RTL Group SA, X (formerly Twitter), Verizon Communications Inc |
Other key industry trends
- In terms of revenue, Latin America region accounted for 10.2% of the global adtech market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 749.4 million by 2030.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
AdTech Market Scope
AdTech Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Latin America adtech market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adtech market will help companies and investors design strategic landscapes.
Service was the largest segment with a revenue share of 78.08% in 2024. Horizon Databook has segmented the Latin America adtech market based on solution, service covering the revenue growth of each sub-segment from 2017 to 2030.
The expansion of the adtech market in Latin America can be attributed to, among other factors, the rapid growth of internet penetration across the region. This has created a fertile ground for advertisers to tap into an increasingly connected population.
For instance, as per the data published by The World Bank Group, 76 % of Mexico’s population had high-speed internet connectivity in 2021. As more individuals access online platforms, advertisers have a wider reach and more opportunities to engage with diverse audiences.
This surge in digital connectivity has transformed consumer behavior, leading to a shift in preference toward digital content consumption and online shopping.
Reasons to subscribe to Latin America adtech market databook:
-
Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
-
Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
-
Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
-
Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
-
Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Latin America adtech market databook
-
Our clientele includes a mix of adtech market companies, investment firms, advisory firms & academic institutions.
-
30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
-
Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
-
The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America adtech market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America adtech market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Latin America adtech market size, by country, 2017-2030 (US$M)
Latin America AdTech Market Outlook Share, 2024 & 2030 (US$M)
Related regional statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
