Latin America Adtech Market Size & Outlook, 2024-2030

The adtech market in Latin America is expected to reach a projected revenue of US$ 345.5 million by 2030. A compound annual growth rate of 22.7% is expected of Latin America adtech market from 2025 to 2030.
Revenue, 2024 (US$M)
$101.3
Forecast, 2030 (US$M)
$345.5
CAGR, 2025 - 2030
22.7%
Report Coverage
Latin America

Latin America adtech market highlights

  • The Latin America adtech market generated a revenue of USD 101.3 million in 2024.
  • The market is expected to grow at a CAGR of 22.7% from 2025 to 2030.
  • In terms of segment, service was the largest revenue generating offering in 2024.
  • Service is the most lucrative offering segment registering the fastest growth during the forecast period.
  • Country-wise, Brazil is expected to register the highest CAGR from 2025 to 2030.

Latin America data book summary

Market revenue in 2024USD 101.3 million
Market revenue in 2030USD 345.5 million
Growth rate22.7% (CAGR from 2024 to 2030)
Largest segmentService
Fastest growing segmentService
Historical data covered2017 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSolution, Service
Key market players worldwideAdobe Inc, Alibaba Group Holding Ltd ADR, Amazon.com Inc, Criteo SA ADR, Meta Platforms Inc Class A, Alphabet Inc Class A, Microsoft Corp, RTL Group SA, X (formerly Twitter), Verizon Communications Inc

Other key industry trends

  • In terms of revenue, Latin America region accounted for 10.2% of the global adtech market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 749.4 million by 2030.

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AdTech Market Scope

Adtech market segmentation & scope
Demand-Side Platforms (DSPs)
Supply-Side Platforms (SSPs)
Ad Networks
Data Management Platforms (DMPs)
Others
Professional Services
Managed Services
Programmatic Advertising
Non-Programmatic Advertising
Television Advertising
Radio Advertising
Digital Out-of-Home (DOOH) Advertising
Others (Mobile/Tablet Advertising)
Image
Video
Text
Others
Mobile
Web
Others
Small and Medium Enterprise (SME)
Large Enterprise
Retail & Consumer Goods
BFSI
Hospitality
Media & Entertainment
Transport & Logistics
Healthcare
IT & Telecom
Education
Others
Countries
Mexico
UK
Spain
Italy
South Korea
Australia
UAE
Saudi Arabia
South Africa

AdTech Market Companies

Name Profile # Employees HQ Website

Latin America adtech market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adtech market will help companies and investors design strategic landscapes.


Service was the largest segment with a revenue share of 78.08% in 2024. Horizon Databook has segmented the Latin America adtech market based on solution, service covering the revenue growth of each sub-segment from 2017 to 2030.


  • Latin America AdTech Offering Outlook (Revenue, USD Million, 2017-2030)
    • Solution
      • Demand-Side Platforms (DSPs)
      • Supply-Side Platforms (SSPs)
      • Ad Networks
      • Data Management Platforms (DMPs)
      • Others
    • Service
      • Professional Services
      • Managed Services
  • Latin America AdTech Advertising Type Outlook (Revenue, USD Million, 2017-2030)
    • Programmatic Advertising
    • Non-Programmatic Advertising
  • Latin America AdTech Advertising Channel Outlook (Revenue, USD Million, 2017-2030)
    • Television Advertising
    • Radio Advertising
    • Digital Out-of-Home (DOOH) Advertising
    • Others (Mobile/Tablet Advertising)
  • Latin America AdTech Advertising Format Outlook (Revenue, USD Million, 2017-2030)
    • Image
    • Video
    • Text
    • Others
  • Latin America AdTech Platform Outlook (Revenue, USD Million, 2017-2030)
    • Mobile
    • Web
    • Others
  • Latin America AdTech Enterprise Size Outlook (Revenue, USD Million, 2017-2030)
    • Small and Medium Enterprise (SME)
    • Large Enterprise
  • Latin America AdTech Industry Vertical Outlook (Revenue, USD Million, 2017-2030)
    • Retail & Consumer Goods
    • BFSI
    • Hospitality
    • Media & Entertainment
    • Transport & Logistics
    • Healthcare
    • IT & Telecom
    • Education
    • Others

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Target buyers of Latin America adtech market databook

  • Our clientele includes a mix of adtech market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America adtech market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America adtech market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Latin America adtech market size, by country, 2017-2030 (US$M)

Latin America AdTech Market Outlook Share, 2024 & 2030 (US$M)

Latin America adtech market size, by country, 2017-2030 (US$M)

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