Europe Adtech Market Size & Outlook, 2024-2030
Europe adtech market, 2017-2030 (US$M)
Related Markets
Europe adtech market highlights
- The Europe adtech market generated a revenue of USD 243.5 million in 2024.
- The market is expected to grow at a CAGR of 23.4% from 2025 to 2030.
- In terms of segment, service was the largest revenue generating offering in 2024.
- Service is the most lucrative offering segment registering the fastest growth during the forecast period.
- Country-wise, France is expected to register the highest CAGR from 2025 to 2030.
Europe data book summary
| Market revenue in 2024 | USD 243.5 million |
| Market revenue in 2030 | USD 860.7 million |
| Growth rate | 23.4% (CAGR from 2024 to 2030) |
| Largest segment | Service |
| Fastest growing segment | Service |
| Historical data covered | 2017 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Service |
| Key market players worldwide | Adobe Inc, Alibaba Group Holding Ltd ADR, Amazon.com Inc, Criteo SA ADR, Meta Platforms Inc Class A, Alphabet Inc Class A, Microsoft Corp, RTL Group SA, X (formerly Twitter), Verizon Communications Inc |
Other key industry trends
- In terms of revenue, Europe region accounted for 24.4% of the global adtech market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 749.4 million by 2030.
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AdTech Market Scope
AdTech Market Companies
| Name | Profile | # Employees | HQ | Website |
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Europe adtech market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adtech market will help companies and investors design strategic landscapes.
Service was the largest segment with a revenue share of 77.86% in 2024. Horizon Databook has segmented the Europe adtech market based on solution, service covering the revenue growth of each sub-segment from 2017 to 2030.
The adtech market in Europe has experienced robust growth, driven by businesses' increasing emphasis on digital advertising strategies. This surge in demand for adtech solutions has propelled significant market expansion in the region.
Notable factors contributing to this growth include Europe's pioneering role in technological advancements within the adtech sector, leveraging cutting-edge technologies such as data analytics, programmatic platforms, and advanced algorithms to optimize ad delivery, targeting, and measurement.
This collaboration has enabled adtech companies to effortlessly extend their operations across multiple countries, tapping into broader audiences and fostering growth. The introduction of privacy regulations, most notably GDPR, has influenced the adtech market positively by necessitating compliance and fostering a focus on user privacy and transparency.
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Target buyers of Europe adtech market databook
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Our clientele includes a mix of adtech market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Europe adtech market , including forecasts for subscribers. This continent databook contains high-level insights into Europe adtech market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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Europe adtech market size, by country, 2017-2030 (US$M)
Europe AdTech Market Outlook Share, 2024 & 2030 (US$M)
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