Asia Pacific Adtech Market Size & Outlook, 2024-2030
Asia Pacific adtech market, 2017-2030 (US$M)
Related Markets
Asia Pacific adtech market highlights
- The Asia Pacific adtech market generated a revenue of USD 209.5 million in 2024.
- The market is expected to grow at a CAGR of 23.7% from 2025 to 2030.
- In terms of segment, service was the largest revenue generating offering in 2024.
- Service is the most lucrative offering segment registering the fastest growth during the forecast period.
- Country-wise, India is expected to register the highest CAGR from 2025 to 2030.
Asia Pacific data book summary
| Market revenue in 2024 | USD 209.5 million |
| Market revenue in 2030 | USD 749.4 million |
| Growth rate | 23.7% (CAGR from 2024 to 2030) |
| Largest segment | Service |
| Fastest growing segment | Service |
| Historical data covered | 2017 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Service |
| Key market players worldwide | Adobe Inc, Alibaba Group Holding Ltd ADR, Amazon.com Inc, Criteo SA ADR, Meta Platforms Inc Class A, Alphabet Inc Class A, Microsoft Corp, RTL Group SA, X (formerly Twitter), Verizon Communications Inc |
Other key industry trends
- In terms of revenue, Asia Pacific region accounted for 21.0% of the global adtech market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 749.4 million by 2030.
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AdTech Market Scope
AdTech Market Companies
| Name | Profile | # Employees | HQ | Website |
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Asia Pacific adtech market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adtech market will help companies and investors design strategic landscapes.
Service was the largest segment with a revenue share of 77.61% in 2024. Horizon Databook has segmented the Asia Pacific adtech market based on solution, service covering the revenue growth of each sub-segment from 2017 to 2030.
The escalating growth of the adtech market in the Asia-Pacific region is fueled by region-specific dynamics. The surge in internet penetration and the ubiquity of mobile devices have established a robust digital ecosystem, offering advertisers a vast platform to engage with diverse online audiences.
For instance, according to the data published by the International Data Corporation, the Indian smartphone market recorded around 144 million shipments in 2022.
Shifting consumer behavior and the growing popularity and consumption of digital content are prompting advertisers to embrace targeted and personalized marketing strategies.
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Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Asia Pacific adtech market databook
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Our clientele includes a mix of adtech market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific adtech market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific adtech market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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Asia Pacific adtech market size, by country, 2017-2030 (US$M)
Asia Pacific AdTech Market Outlook Share, 2024 & 2030 (US$M)
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