Global Action Figures Market Size & Outlook, 2022-2030

The action figures industry worldwide is expected to reach a projected revenue of US$ 16,017.1 million by 2030. A compound annual growth rate of 8.6% is expected of the worldwide action figures industry from 2023 to 2030.
Revenue, 2022 (US$M)
$8,274.4
Forecast, 2030 (US$M)
$16,017.1
CAGR, 2023 - 2030
8.6%
Report Coverage
Worldwide

Global action figures market highlights

  • The global action figures market generated a revenue of USD 8,274.4 million in 2022 and is expected to reach USD 16,017.1 million by 2030.
  • The market is expected to grow at a CAGR (2023 - 2030) of 8.6% by 2030.
  • In terms of segment, superheroes accounted for a revenue of USD 3,742.1 million in 2022.
  • Anime Characters is the most lucrative type segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2022.
  • Country-wise, Germany is expected to register the highest CAGR from 2023 to 2030.

Global data book summary

Market revenue in 2022USD 8,274.4 million
Market revenue in 2030USD 16,017.1 million
Growth rate8.6% (CAGR from 2022 to 2030)
Largest segmentSuperheroes
Fastest growing segmentAnime Characters
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSuperheroes, Anime Characters, Movie Characters

Other key industry trends

  • In terms of revenue, the North America accounted for 39.1% of the global action figures market in 2022.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Germany is the fastest growing regional market and is projected to reach USD 955.5 million by 2030.

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Action Figures Market Companies

Name Profile # Employees HQ Website

Global action figures market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to action figures market will help companies and investors design strategic landscapes.


Superheroes was the largest segment with a revenue share of 45.23% in 2022. Horizon Databook has segmented the Global action figures market based on superheroes, anime characters, movie characters covering the revenue growth of each sub-segment from 2017 to 2030.


  • Global Action Figures Type Outlook (Revenue, USD Million, 2017-2030)
    • Superheroes
    • Anime Characters
    • Movie Characters
    • Others
  • Global Action Figures End-user Outlook (Revenue, USD Million, 2017-2030)
    • Up to 8 years
    • 9 - 15 years
    • 15 years & above
  • Global Action Figures Distribution Channel Outlook (Revenue, USD Million, 2017-2030)
    • Offline
    • Online

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Horizon Databook provides a detailed overview of global-level data and insights on the Global action figures market , including forecasts for subscribers. This global databook contains high-level insights into Global action figures market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Global action figures market report size, by regions, 2017-2030 (US$M)

Top 10 countries: Action figures market report size, 2022 (US$M)

Global action figures market report share, by type, 2022 & 2030 (%, US$M)

Action figures market: Opportunity assessment by country

Global action figures market, by region, 2022 (US$M)

Global action figures market report size, by regions, 2017-2030 (US$M)

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