Global A2p Messaging Market Size & Outlook, 2024-2030

The a2p messaging industry worldwide is expected to reach a projected revenue of US$ 96,732.6 million by 2030. A compound annual growth rate of 5.4% is expected of the worldwide a2p messaging industry from 2025 to 2030.
Revenue, 2024 (US$M)
$71,504.3
Forecast, 2030 (US$M)
$96,732.6
CAGR, 2025 - 2030
5.4%
Report Coverage
Worldwide

Global a2p messaging market highlights

  • The global a2p messaging market generated a revenue of USD 71,504.3 million in 2024 and is expected to reach USD 96,732.6 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 5.2% by 2030.
  • In terms of segment, platform accounted for a revenue of USD 43,674.9 million in 2024.
  • Services is the most lucrative component segment registering the fastest growth during the forecast period.
  • In terms of region, Asia Pacific was the largest revenue generating market in 2024.
  • Country-wise, U.S. is expected to register the highest CAGR from 2025 to 2030.

Global data book summary

Market revenue in 2024USD 71,504.3 million
Market revenue in 2030USD 96,732.6 million
Growth rate5.2% (CAGR from 2024 to 2030)
Largest segmentPlatform
Fastest growing segmentServices
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationPlatform, Services

Other key industry trends

  • In terms of revenue, the North America accounted for 25.3% of the global a2p messaging market in 2024.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, U.S. is the fastest growing regional market and is projected to reach USD 16,341.5 million by 2030.

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A2P Messaging Market Companies

Name Profile # Employees HQ Website

Global a2p messaging market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to a2p messaging market will help companies and investors design strategic landscapes.


Platform was the largest segment with a revenue share of 61.08% in 2024. Horizon Databook has segmented the Global a2p messaging market based on platform, services covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global A2P Messaging Component Outlook (Revenue, USD Million, 2018-2030)
    • Platform
    • Services
  • Global A2P Messaging Deployment Mode Outlook (Revenue, USD Million, 2018-2030)
    • On-premise
    • Cloud
  • Global A2P Messaging Enterprise Size Outlook (Revenue, USD Million, 2018-2030)
    • Large Enterprises
    • SMEs
  • Global A2P Messaging SMS Traffic Outlook (Revenue, USD Million, 2018-2030)
    • National
    • Crossborder
  • Global A2P Messaging Applications Outlook (Revenue, USD Million, 2018-2030)
    • Pushed Content Services
    • Interactive Services
    • Promotional Campaigns
    • Customer relationship management (CRM) services
    • Others
  • Global A2P Messaging Industry Vertical Outlook (Revenue, USD Million, 2018-2030)
    • BFSI
    • Healthcare
    • Media & Entertainment
    • Retail & E-Commerce
    • Travel & Tourism
    • Others

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Target buyers of Global a2p messaging market databook

  • Our clientele includes a mix of a2p messaging market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global a2p messaging market , including forecasts for subscribers. This global databook contains high-level insights into Global a2p messaging market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global a2p messaging market size, by regions, 2018-2030 (US$M)

Top 10 countries: A2p messaging market size, 2024 (US$M)

Global a2p messaging market share, by component, 2024 & 2030 (%, US$M)

A2p messaging market: Opportunity assessment by country

Global a2p messaging market, by region, 2024 (US$M)

Global a2p messaging market size, by regions, 2018-2030 (US$M)

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