Middle East & Africa Digital Ing Software Market Size & Outlook
Related Markets
MEA digital marketing software market highlights
- The MEA digital marketing software market generated a revenue of USD 4,405.0 million in 2024.
- The market is expected to grow at a CAGR of 25.7% from 2025 to 2033.
- In terms of segment, software was the largest revenue generating type in 2024.
- Services is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Saudi Arabia is expected to register the highest CAGR from 2025 to 2033.
MEA data book summary
| Market revenue in 2024 | USD 4,405.0 million |
| Market revenue in 2033 | USD 30,249.5 million |
| Growth rate | 25.7% (CAGR from 2025 to 2033) |
| Largest segment | Software |
| Fastest growing segment | Services |
| Historical data covered | 2021 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Software, Services |
| Key market players worldwide | Adobe Inc, Hewlett Packard Enterprise Co, HubSpot Inc, International Business Machines Corp, Microsoft Corp, Oracle Corp, Salesforce Inc, SAP SE, SAS, Marketo |
Other key industry trends
- In terms of revenue, MEA region accounted for 5.8% of the global digital marketing software market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2033.
- MEA is the fastest growing regional market and is projected to reach USD 30,249.5 million by 2033.
Software was the largest segment with a revenue share of 77.84% in 2024. Horizon Databook has segmented the Middle East & Africa digital marketing software market based on software, services covering the revenue growth of each sub-segment from 2021 to 2033.
The increasing adoption of various digital marketing solutions and the growth of the e-commerce industry in the Middle East & Africa are expected to have a positive impact on the growth prospects of the regional market.
People in the Middle East & Africa are increasingly citing blogs, search engine results, and social media articles to gather relevant information before purchasing a product or service. This is expected to drive the adoption of digital marketing software in various end-use industries in the region in the near future.
Small & medium enterprises in the Middle East & Africa are increasingly investing in digital solutions that can help them automate and streamline their marketing activities. This is expected to drive the adoption of digital marketing software in small & medium enterprises in the near future.
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Digital Marketing Software Market Scope
Digital Marketing Software Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Marketo | View profile | 501-1000 | San Mateo, California, United States, North America | http://www.marketo.com |
| Salesforce Inc | View profile | 72682 | 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 | https://www.salesforce.com |
| SAS | View profile | 10001+ | Cary, North Carolina, United States, North America | http://www.sas.com |
| HubSpot Inc | View profile | 7829 | Two Canal Park, Cambridge, MA, United States, 02141 | https://www.hubspot.com |
| Hewlett Packard Enterprise Co | View profile | 62000 | 1701 East Mossy Oaks Road, Spring, TX, United States, 77389 | https://www.hpe.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| SAP SE | View profile | 107602 | Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 | https://www.sap.com |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
MEA digital marketing software market size, by country, 2021-2033 (US$M)
Middle East & Africa Digital Marketing Software Market Outlook Share, 2024 & 2033 (US$M)
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